www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Korea/ June 2013
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
TBWA
Korea Tourism Organization Project, Showbox Mr.Go, The Body Shop Project,
6.00
5.97
2
2
McCann WorldGroup
GM, Intel Project, U Star Project, Maria Hospital Project
2.28
2.28
3
3
DDB
1.99
1.91
4
4
Ogilvy
Diageo Project, AstraZeneca Project, Novartis Project
1.77
1.77
5
5
BBDO
Amore Pacific Ryoe, Amore Pacific Happy Bath
0.83
0.83
6
6
Dentsu
Yogiyo Project, AutoWorld Project
0.91
0.44
7
7
Lowe
Garuda Indonesia Global
0.20
0.20
8
8
Leo Burnett
Mundipharma
0.18
0.18
9
9
Grey Group
Philips Project
0.04
0.04
10=
10=
Y&R
0.00
0.00
10=
10=
DraftFCB
0.00
0.00
10=
10=
Havas Worldwide
0.00
0.00
10=
10=
Publicis
0.00
0.00
10=
10=
Saatchi & Saatchi
0.00
0.00
10=
10=
Bates
0.00
0.00
10=
10=
JWT
0.00
0.00
AGENCY
RECENT WINS
HIRA, J&J Medical Project, Theall
RECENT LOSSES
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Korea/ June 2013
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Carat
3M Project, HVCC Project, Burberry, SK Telecom Digital
1.16
1.16
2
3
Dentsu Media
Pall, Menarini, Yogiyo Project, AutoWorld Project
0.33
0.33
3
10
Universal McCann
HanAll, KBS N Project, NeNe Chicken
0.65
4
4
ZenithOptimedia
Siemens
0.13
0.13
5=
2
Havas Media
LG
0.00
0.00
5=
5=
OMD
0.00
0.00
5=
5=
PHD
0.00
0.00
5=
5=
MediaCom
0.00
0.00
5=
5=
Starcom MediaVest
0.00
0.00
5=
5=
Initiative
0.00
0.00
AGENCY
RECENT WINS
RECENT LOSSES
Burberry
0.15
The R3 New Business League has been compiled each of the last 130 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
2