www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Malaysia/ June 2013
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RANK THIS MONTH
RANK LAST MONTH
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1
2
8=
3
2
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
DDB
Nokia Project, Proton, HTC
1.18
1.18
Dentsu
Mandom, Hitachi, Rafale malaysia
0.90
0.90
McCann WorldGroup
Country Garden Property Project, Kenny Rogers
0.75
0.75
3=
Lowe
BiC Shaver Project, Paramount Properties Project, Destination Resorts and Hotels Project
0.62
0.62
5=
-
BBH
Ikea
0.60
0.60
5=
3=
Ogilvy
Hong Leong Group, Lafarge Cement Project, Malakoff
0.60
0.60
7
5
JWT
STB
0.30
0.30
8
6
TBWA
Bank Kerjasama Rakyat, Setia Eco Glades Project, New Zealand Natural
0.18
0.18
9
7
Saatchi & Saatchi
Durex
0.10
0.10
10
8=
Y&R
0.08
0.08
11
10
Leo Burnett
12=
11=
Publicis
0.00
0.00
12=
11=
Havas Worldwide
0.00
0.00
12=
11=
M&C Saatchi
0.00
0.00
12=
11=
DraftFCB
0.00
0.00
12=
11=
Bates
0.00
0.00
12=
11=
BBDO
0.00
0.00
18
17
Grey Group
0.04
(0.04)
E&O Victory Annexe Project, City Properties Project, Prime Minister Office
0.84
Proton
0.04
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Malaysia/ June 2013
RANK THIS MONTH
RANK LAST MONTH
1
1
2=
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
ZenithOptimedia
Maybank Group, Henkel, Hankook
1.14
0.64
2=
Starcom MediaVest
Acer, Garuda Indonesia Global
0.92
0.54
2=
2=
Maxus
Tesco, Bank Negara
0.54
0.54
4
4
MediaCom
Fonterra
0.50
5=
5
Dentsu
Elegantology Gallery & Restaurant
0.30
0.30
5=
11
0.30
0.30
5=
6
5=
10
9
Mindshare
Mundi Pharma
0.43
Universal McCann
Johnson & Johnson Project, Toyo Tire and Rubber, JNJ
0.47
Havas Media
Mundi Pharma
0.30
0.30
7
Vizeum
Burberry, PT. Kaldu Sari Nabati, Multimedia Develoment
0.26
0.26
10
8
Initiative
Forever Living, Amazon
0.20
0.20
11
9
PHD
Nexus, Poh Kong, Transitions Lens
0.15
0.15
12
12
Carat
Themed Attractions and Resort, My Mobile Project, Perfect Eagle Project
0.15
0.14
13
13
MEC
TLC Supersavers Project, Pantai Education Project, Exabytes Network
0.02
Henkel
(0.23)
14
14
OMD
Toyo Tires, Genting Malaysia Berhad, Ginvera, Luxottica
0.76
Themed Attractions & Resorts
(0.48)
Burberry
0.30
The R3 New Business League has been compiled each of the last 130 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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