www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Malaysia/ June 2013
1
RANK THIS MONTH
RANK LAST MONTH
1
1
2
8=
3
2
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
DDB
Nokia Project, Proton, HTC
1.18
1.18
Dentsu
Mandom, Hitachi, Rafale malaysia
0.90
0.90
McCann WorldGroup
Country Garden Property Project, Kenny Rogers
0.75
0.75
3=
Lowe
BiC Shaver Project, Paramount Properties Project, Destination Resorts and Hotels Project
0.62
0.62
5=
-
BBH
Ikea
0.60
0.60
5=
3=
Ogilvy
Hong Leong Group, Lafarge Cement Project, Malakoff
0.60
0.60
7
5
JWT
STB
0.30
0.30
8
6
TBWA
Bank Kerjasama Rakyat, Setia Eco Glades Project, New Zealand Natural
0.18
0.18
9
7
Saatchi & Saatchi
Durex
0.10
0.10
10
8=
Y&R
0.08
0.08
11
10
Leo Burnett
12=
11=
Publicis
0.00
0.00
12=
11=
Havas Worldwide
0.00
0.00
12=
11=
M&C Saatchi
0.00
0.00
12=
11=
DraftFCB
0.00
0.00
12=
11=
Bates
0.00
0.00
12=
11=
BBDO
0.00
0.00
18
17
Grey Group
0.04
(0.04)
E&O Victory Annexe Project, City Properties Project, Prime Minister Office
0.84
Proton
0.04