www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Singapore/ June 2013
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ESTIMATED OVERALL YTD REVENUE (USD $m)
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Ogilvy
Spring Singapore Project, KOP Properties, Health Promotion Board, 171 Project
5.39
5.39
2
McCann WorldGroup
Aon Hewitt Project, StarCount Project, Singapore Red Cross Project
2.93
2.93
3
3
BBDO
Tourism Australia Global
2.40
2.40
4
4
JWT
STB, Samsonite, CAG
2.30
2.29
5
5
TBWA
Starcount Project, Standard Chartered Bank Projects, TNS Project
2.11
2.11
6
6
DDB
National Environment Agency, Keppel Land, StarHub Site Revamp
3.60
7
7
Iris
adidas
1.00
1.00
8
8
Leo Burnett
Twinings
0.60
0.60
9
9
Dentsu
Ministry of Trade and Industry, Land Transport Authority, CapitaMalls Project
0.75
0.45
10
10
Grey Group
Lenovo Mobile Project, Qatar Project, Resorts World Sentosa Project
0.34
0.34
11
11=
Lowe
Kirin Project, Garuda Indonesia Global
0.21
0.21
12
11=
Y&R
RSN
0.20
0.20
13
13
Bates
SSC Project
0.04
0.04
14=
13=
M&C Saatchi
0.00
0.00
14=
13=
Saatchi & Saatchi
0.00
0.00
14=
13=
Havas Worldwide
0.00
0.00
14=
13=
Crush
0.00
0.00
14=
13=
DraftFCB
0.00
0.00
19
19
Publicis
Robinsons
0.04
Burger King
(0.07)
20
20
BBH
Ikea, H채agen-Dazs Digital Asia Pacific, Clarks Global
2.61
STB
(0.39)
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
RECENT LOSSES
Tourism Australia Global
1.20
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Singapore/ June 2013
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
MEC
STB
1.50
2
2
ZenithOptimedia
CAG, Maybank, Science Centre Singapore, Ministry of Health, Ministry of National Development
1.41
OUE
1.26
3
4
MediaCom
Fonterra
1.00
Mundi Pharma
0.98
4
5
Dentsu Media
ANA
0.37
5
7
OMD
TAR, N.E.mation! 8, National Environment Agency
1.31
6
6
Starcom MediaVest
MCC Land Project, Tourism of New Zealand, Elitist Development Project
0.30
7
8
Universal McCann
JNJ
0.35
8
9=
Vizeum
Burberry
0.17
0.17
9
11
Initiative
Amazon Global
0.15
0.15
10
13
PHD
Porsche APAC, Transitions Lens Project, Vita Green
0.07
0.07
11
3
Mindshare
Dyson
0.80
12
14
Maxus
Red Bull Project
0.01
13
12
Carat
14
9=
Havas Media
AGENCY
RECENT WINS
0.09 Mundi Pharma, LG Global, DBS Project, OUE
0.32
RECENT LOSSES
1.50
0.37
Fonterra
0.31
0.30
Burberry
LG Global
0.19
0.05
(0.04)
CAG
(0.06)
(0.29)
The R3 New Business League has been compiled each of the last 130 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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