www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Singapore/ June 2013
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Ogilvy
Spring Singapore Project, KOP Properties, Health Promotion Board, 171 Project
5.39
5.39
2
McCann WorldGroup
Aon Hewitt Project, StarCount Project, Singapore Red Cross Project
2.93
2.93
3
3
BBDO
Tourism Australia Global
2.40
2.40
4
4
JWT
STB, Samsonite, CAG
2.30
2.29
5
5
TBWA
Starcount Project, Standard Chartered Bank Projects, TNS Project
2.11
2.11
6
6
DDB
National Environment Agency, Keppel Land, StarHub Site Revamp
3.60
7
7
Iris
adidas
1.00
1.00
8
8
Leo Burnett
Twinings
0.60
0.60
9
9
Dentsu
Ministry of Trade and Industry, Land Transport Authority, CapitaMalls Project
0.75
0.45
10
10
Grey Group
Lenovo Mobile Project, Qatar Project, Resorts World Sentosa Project
0.34
0.34
11
11=
Lowe
Kirin Project, Garuda Indonesia Global
0.21
0.21
12
11=
Y&R
RSN
0.20
0.20
13
13
Bates
SSC Project
0.04
0.04
14=
13=
M&C Saatchi
0.00
0.00
14=
13=
Saatchi & Saatchi
0.00
0.00
14=
13=
Havas Worldwide
0.00
0.00
14=
13=
Crush
0.00
0.00
14=
13=
DraftFCB
0.00
0.00
19
19
Publicis
Robinsons
0.04
Burger King
(0.07)
20
20
BBH
Ikea, H채agen-Dazs Digital Asia Pacific, Clarks Global
2.61
STB
(0.39)
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
RECENT LOSSES
Tourism Australia Global
1.20