www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Taiwan/ June 2013
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ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Everlight Chemical Project, Black As Chocolate Project, Taiwan Land Development Corporation
4.15
4.15
2
2
Leo Burnett
Samsung Electronics, Coca-Cola Project, LINE
1.55
1.55
3
3
DraftFCB
Leotek Electronics, Heineken International
0.51
0.51
4
4
McCann WorldGroup
0.38
0.38
5
5
DDB
0.31
0.31
6=
6=
BBDO
0.00
0.00
6=
6=
JWT
0.00
0.00
6=
6=
TBWA
0.00
0.00
6=
6=
Bates
0.00
0.00
6=
6=
Havas Worldwide
0.00
0.00
6=
6=
Grey Group
0.00
0.00
6=
6=
Y&R
0.00
0.00
6=
6=
Publicis
0.00
0.00
6=
6=
Saatchi & Saatchi
0.00
0.00
15
15
Lowe
0.00
(0.08)
AGENCY
RECENT WINS
Marukyo
RECENT LOSSES
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Taiwan/ June 2013
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1
2
12
3
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
MEC
Nikon, Atomic Energy Council Project, West Lake Resortopia
0.86
T.G.I. Friday's
0.82
Mindshare
Good Luck Corporation, Jetstar, Ganso
0.74
LG
0.64
2
Vizeum
APTG Telecom, Burberry
0.35
0.35
4
4
Starcom MediaVest
BMW Proejct, T.G.I. Friday's, Sofei
0.33
0.27
5
5
Carat
THSR Search Project, Taobao Search Project, Mitsubishi Electric Refrigerator
0.29
0.26
6
6
MediaCom
Fonterra
0.25
0.25
7
3
ZenithOptimedia
Merck, YFY Paper, Oguma, Lih Pao Construction
0.30
8
11
Dentsu Media
Cirque du Soleil, L'Occitane, Ocean Spray
0.12
9
13
Universal McCann
PokerStars, iPeen, Sunstar, Stork Candy
0.24
10
7
Initiative
Hachette Collection, Benesse
0.03
0.03
11
8
Havas Media
Haiwaiian Airlines Project
0.01
0.01
12=
9=
PHD
0.00
0.00
12=
9=
Maxus
0.00
0.00
14
14
OMD
Hong Ji Media Project, Taiwan Cooperative Bank, Bao Meter
0.06
BMW Project
0.15
0.08
Burberry
Fonterra
0.04
(0.19)
The R3 New Business League has been compiled each of the last 130 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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