www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Thailand/ Media 2013
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ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Securities and Exchange Commission, IP Trading Project, ME TMB bank
2.61
2
2
McCann WorldGroup
Kbank, Coca-Cola Project, TMB
2.63
3
3
BBDO
Siam Piwat, Charoen Pokphand Food, TISCO Bank
1.75
1.75
4
4
Leo Burnett
KTB, IP Trading, CPF Sausage, PTT Exploration and Production Public
1.69
1.69
5
5
DDB
Siriraj Piyamaharajkarun, Excella, KMP
1.08
1.08
6
6
TBWA
EGAT, Siam Makro, ME-O Project
1.58
7
7
Saatchi & Saatchi
Thanachart Bank
0.50
0.50
8
9
Dentsu
Krungthai Bank Proejct, Siam Cement Group Project, Tonson Bean Vermicelli Project
0.39
0.39
9
8
Lowe
MK Suki, AP, Garuda Indonesia Global
0.80
10
10
Publicis
Coca-Cola Project
0.05
0.05
11
11=
JWT
0.00
0.00
12
11=
Grey Group
0.00
0.00
13
11=
Y&R
0.00
0.00
14
11=
M&C Saatchi
0.00
0.00
15
11=
Havas Worldwide
0.00
0.00
16
16
DraftFCB
0.01
(0.07)
AGENCY
RECENT WINS
RECENT LOSSES
2.61
CP-Meiji Yogurt
PTT Exploration and Production Public
Excella
2.33
0.97
0.20
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Thailand/ Media 2013 ESTIMATED OVERALL YTD REVENUE (USD $m)
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Initiative
SNNP, Direct Asia Services (Thailand) Ltd, Microsoft Project
1.27
1.27
2
ZenithOptimedia
TOT, Henkel Hair Care, Siam City Cement
1.05
1.05
3
3
Carat
Wireless Device Supply, Trolli Cheese Cake, KTC Digital Project
0.65
0.65
4
4
MediaCom
Bertram Chemical, Optical 88, Index Living Mall
0.65
Mundi Pharma
0.58
5
5
Starcom MediaVest
Electric Generating Authority of Thailand
0.67
PTTEP
0.52
6
6
Maxus
Seleco Seaweed, PTTEP, Boonrawd, Millcon Steel
0.36
7
9
Dentsu Media
Kameda, KTB, Lotte, Petronas
0.26
8
7
PHD
Amorepacific, Brown Forman Thailand, Finlandia Project
0.20
0.20
9
8
Vizeum
Wrigley
0.11
0.11
10
10
MPG
0.08
0.08
11
11
Universal McCann
0.06
0.06
12
12
MEC
13
13
Mindshare
14
14
OMD
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
Mitsubishi Lancer
The First Thai Brush, MY Consultants, PTT
RECENT LOSSES
0.36
TOT
0.26
0.45
DTAC
(0.18)
0.00
Boonrawd
(0.19)
0.28
Henkel Hair Care
(0.57)
The R3 New Business League has been compiled each of the last 130 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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