www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Vietnam/ June 2013
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Lowe
Coca-Cola, Bel Project, Q Mobile Project
1.70
1.70
2
2
DDB
IFS Project, Vinamilk Goldsoy Project, Heineken Digital Project Abbott Project
1.20
1.20
3
3
Ogilvy
Nam Duoc Project, Zalo Project, Bao Xuan Project
0.48
0.48
4
4
Y&R
Remy Martin
0.38
0.38
5
5
Dentsu
Moc Chau Milk Project
0.24
0.24
6
7=
Leo Burnett
FrieslandCampina, Prudential, VP Bank
0.05
0.05
7
6
Grey Group
Coca-Cola Project
0.04
0.04
8=
7=
TBWA
0.00
0.00
8=
7=
BBDO
0.00
0.00
8=
7=
JWT
0.00
0.00
8=
7=
Bates
0.00
0.00
8=
7=
Publicis
0.00
0.00
8=
7=
Havas Worldwide
0.00
0.00
8=
7=
DraftFCB
0.00
0.00
8=
7=
Saatchi & Saatchi
0.00
0.00
AGENCY
RECENT WINS
RECENT LOSSES
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Vietnam/ June 2013
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Dentsu Media
Kokuyo Project, Moc Chau Milk Project
1.01
1.01
2
2
OMD
Devondale, FV Hospital, A&T
0.51
0.61
3=
3
PHD
TH Milk, Wonderfarm
0.40
0.40
3=
10=
Mindshare
Hoa Thi Phu, Cerebos, Vitasoy Soy Milk
0.40
0.40
5
4
MediaCom
AVG Pay TV
0.38
6
5
Maxus
Provence, Enesis
0.19
0.19
7
6
Havas Media
Mundi Pharma
0.05
0.05
8
8
ZenithOptimedia
Masan, Vietnam International Bank
0.33
9
9
Carat
MacCoffee
0.02
0.02
10=
10=
Initiative
0.00
0.00
10=
10=
Starcom MediaVest
0.00
0.00
12
7
MEC
0.04
(0.01)
AGENCY
RECENT WINS
RECENT LOSSES
Mundi Pharma
Fonterra
0.20
0.03
The R3 New Business League has been compiled each of the last 130 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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