www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE China/ June 2014
1
ESTIMATED YTD WIN REVENUE (RMB ￥m)
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Cross Gate Project, Old Navy, Samsonite, Herborist
129.69
Johnny Walker Digital
117.09
2
2
McCann WorldGroup
Taobao, Heineken Project, Godiva, Hsu Fu Chi Food
107.26
San Miguel
107.26
3
3
Dentsu
GTMC Project, Bridgestone Project, Guangfa Band Project
35.62
29.32
4
4
JWT
COFCO Jindi, Dongeejiao Taohuaji, AIG, New Balance, CLP Group Project
24.03
24.03
5
5
Saatchi & Saatchi
Volkswagen, Swire Property, San Miguel
21.37
21.37
6
6
DDB
PPTV Project, Bentley Creative, Tsingtao Beer
26.49
7
7
Lowe
Arda Kitchen Appliances, HNA Group, Anta Kids
11.97
8
8
Publicis
Intel Embedded System， Master Kong (biscuits & cookies)
25.83
9
14
M&C Saatchi
Microsoft Store Project, Cetaphil & Loceryl , Sony China Project
5.92
5.92
10
9
BBDO
Merck Clarityne, Choi Tai Fook & Platinum Project, BandAid Project
5.67
5.67
11
10
Leo Burnett
Yili (Pureday Yogurt & Da Guo Li Yogurt)
4.98
4.98
12
11
SapientNitro
MetLife, Citibank Project
4.91
4.91
13
12
Y&R
Johnny Walker Digital
6.49
Microsoft CRM
4.60
14
13
TBWA
METRO Project, Oldenburger Project
5.51
Tsingtao Beer
3.15
15
16=
DraftFCB
Electronic Clients
3.15
3.15
16
15
Grey Group
AB Inbev Project
2.11
2.11
17=
16=
BBH
0.00
0.00
17=
16=
Wieden & Kennedy
0.00
0.00
17=
16=
Iris
0.00
0.00
17=
16=
Bates
0.00
0.00
17=
21
Havas Worldwide
AGENCY
RECENT WINS
France-Chine(Digital), Mercedes Benz(CRM), Lion Systema, BOC Corporate
25.20
RECENT LOSSES
Volkswagen (Some Brands)
13.89
11.97
FMCG Client
Master Kong (Biscuits & Cookies)
6.60
0.00