www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE China/ June 2014
1
ESTIMATED YTD WIN REVENUE (RMB ￥m)
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Cross Gate Project, Old Navy, Samsonite, Herborist
129.69
Johnny Walker Digital
117.09
2
2
McCann WorldGroup
Taobao, Heineken Project, Godiva, Hsu Fu Chi Food
107.26
San Miguel
107.26
3
3
Dentsu
GTMC Project, Bridgestone Project, Guangfa Band Project
35.62
29.32
4
4
JWT
COFCO Jindi, Dongeejiao Taohuaji, AIG, New Balance, CLP Group Project
24.03
24.03
5
5
Saatchi & Saatchi
Volkswagen, Swire Property, San Miguel
21.37
21.37
6
6
DDB
PPTV Project, Bentley Creative, Tsingtao Beer
26.49
7
7
Lowe
Arda Kitchen Appliances, HNA Group, Anta Kids
11.97
8
8
Publicis
Intel Embedded System， Master Kong (biscuits & cookies)
25.83
9
14
M&C Saatchi
Microsoft Store Project, Cetaphil & Loceryl , Sony China Project
5.92
5.92
10
9
BBDO
Merck Clarityne, Choi Tai Fook & Platinum Project, BandAid Project
5.67
5.67
11
10
Leo Burnett
Yili (Pureday Yogurt & Da Guo Li Yogurt)
4.98
4.98
12
11
SapientNitro
MetLife, Citibank Project
4.91
4.91
13
12
Y&R
Johnny Walker Digital
6.49
Microsoft CRM
4.60
14
13
TBWA
METRO Project, Oldenburger Project
5.51
Tsingtao Beer
3.15
15
16=
DraftFCB
Electronic Clients
3.15
3.15
16
15
Grey Group
AB Inbev Project
2.11
2.11
17=
16=
BBH
0.00
0.00
17=
16=
Wieden & Kennedy
0.00
0.00
17=
16=
Iris
0.00
0.00
17=
16=
Bates
0.00
0.00
17=
21
Havas Worldwide
AGENCY
RECENT WINS
France-Chine(Digital), Mercedes Benz(CRM), Lion Systema, BOC Corporate
25.20
RECENT LOSSES
Volkswagen (Some Brands)
13.89
11.97
FMCG Client
Master Kong (Biscuits & Cookies)
6.60
0.00
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE China/ June 2014
ESTIMATED YTD WIN REVENUE (RMB ￥m)
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Mindshare
Pepsi, L’Oreal China, Volvo
127.58
Glico
118.28
2
2
Carat
Microsoft (SEM), Ping An Insurance Project, Mengniu Project
128.97
Ho Tram Hotel
105.17
3
6
OMD
Coach, Beiersdorf, Yili (TV Buying), Nutricia Early Life Nutrition
85.49
Pepsi
31.94
4
4
ZenithOptimedia
Taiwan Tobacco & Spirits, Sandro Maje Claude Pierlot, Dior(Social)
26.33
Club Med
22.16
5
3
Havas Media
Bausch+Lomb，Kose Project, Taikang Project
21.86
21.86
6
5
PHD
Finance Client
16.54
16.54
7
7
Vizeum
Glico, C&S Electricals
11.62
11.62
8
8
MediaCom
Nissin Fooda, MoMo China
8.98
8.98
9
10
Starcom MediaVest
Asics, Liby Project, Guangzhou Mobile, Quicksilver
7.51
7.51
10
9
Dentsu Media
Auto Client
5.38
5.38
11
11
Initiative
Lindt Project, CPA
0.46
0.46
12
14
MEC
Godiva, Microsoft Store Project, CitiBank (Social)
6.54
Microsoft (B2C)
(5.67)
13
12
Maxus
0.00
Technology Client
(7.67)
14
13
Universal McCann
0.54
Microsoft (B2B)
(12.06)
AGENCY
RECENT WINS
JH1912 Project, L.A. Tourism Project Regus
RECENT LOSSES
The R3 New Business League has been compiled each of the last 142 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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