www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific/ March 2013
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Binani Cement India, Jossy Jo China, J Sweet Thailand
29.17
Star Plus India
28.00
2
2
McCann WorldGroup
GM Korea, Adobe Hong Kong, China Telecom Global China
26.42
Wellcome Hong Kong
25.36
3
3
DDB
Pfizer Australia, Nonghyup Korea, PZ Cussons New Zealand
10.77
4
6
Leo Burnett
IPM Project India, Indusind Bank India, CPF Foods Project Thailand
10.42
5
5
Y&R
Westfield New Zealand, Bacardi China, XING Japan
7.49
6
9
Saatchi & Saatchi
Buick China, Mazda CX-7 and Mazda 6 China, Swire Cold Storage Project China
7.20
Experion India
6.90
7
7=
TBWA
7.67
Pernod Ricard Australia
6.27
8
10
Publicis
5.52
Peters Ice Cream Australia
5.12
9
4
Lowe
Office of Road Safety Australia, Garuda Indonesia Global, Heineken China
5.17
4.35
10
7=
BBH
Pirelli Global, Qoros Global, Häagen-Dazs Digital Asia Pacific
4.00
4.00
11
12
Grey Group
Cadbury India, Mengniu Telunsu China, Harry’s Holdings Sinapore
3.49
12
11
Dentsu
Yogiyo Project Korea, Moc Chau Milk Project Vietnam, ANA Singapore
3.25
2.47
13
14
BBDO
Amorepacific Ryoe Korea, Legacy Project Australia, Sansiri Thailand
2.46
2.16
14
13
JWT
K7 Computing India, CAG Singapore, Indosat Indonesia
2.10
2.10
15
15
SapientNitro
Microsoft Store Launch China, McLaren P1 China
0.80
0.80
16
17
DraftFCB
Lotte India, Paper Plus Group New Zealand, Heineken International Taiwan
1.74
17
18
M&C Saatchi
Honda Motorcycles Project Japan, JCB Card Project, British Council Hong Kong
0.15
0.15
18=
19=
Havas Worldwide
0.00
0.00
18=
19=
Iris
0.00
0.00
18=
19=
Wieden & Kennedy
0.00
0.00
21
16
Bates
0.92
(3.09)
AGENCY
RECENT WINS
AIA Hong Kong, Alaska NutriBuild 345 Project Philippines, PTT Lubricants Project Thailand Personalised Plates Queensland Australia, Tourism NT Australia, Blackberry Philippines
Kumar Properties India, General Insurance Council India, SSC Project Singapore
RECENT LOSSES
10.58
Proton Malaysia
9.32
7.49
SpiceJet India
Westfield Group New Zealand
2.99
0.41