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CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific/ March 2013
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ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Binani Cement India, Jossy Jo China, J Sweet Thailand
29.17
Star Plus India
28.00
2
2
McCann WorldGroup
GM Korea, Adobe Hong Kong, China Telecom Global China
26.42
Wellcome Hong Kong
25.36
3
3
DDB
Pfizer Australia, Nonghyup Korea, PZ Cussons New Zealand
10.77
4
6
Leo Burnett
IPM Project India, Indusind Bank India, CPF Foods Project Thailand
10.42
5
5
Y&R
Westfield New Zealand, Bacardi China, XING Japan
7.49
6
9
Saatchi & Saatchi
Buick China, Mazda CX-7 and Mazda 6 China, Swire Cold Storage Project China
7.20
Experion India
6.90
7
7=
TBWA
7.67
Pernod Ricard Australia
6.27
8
10
Publicis
5.52
Peters Ice Cream Australia
5.12
9
4
Lowe
Office of Road Safety Australia, Garuda Indonesia Global, Heineken China
5.17
4.35
10
7=
BBH
Pirelli Global, Qoros Global, Häagen-Dazs Digital Asia Pacific
4.00
4.00
11
12
Grey Group
Cadbury India, Mengniu Telunsu China, Harry’s Holdings Sinapore
3.49
12
11
Dentsu
Yogiyo Project Korea, Moc Chau Milk Project Vietnam, ANA Singapore
3.25
2.47
13
14
BBDO
Amorepacific Ryoe Korea, Legacy Project Australia, Sansiri Thailand
2.46
2.16
14
13
JWT
K7 Computing India, CAG Singapore, Indosat Indonesia
2.10
2.10
15
15
SapientNitro
Microsoft Store Launch China, McLaren P1 China
0.80
0.80
16
17
DraftFCB
Lotte India, Paper Plus Group New Zealand, Heineken International Taiwan
1.74
17
18
M&C Saatchi
Honda Motorcycles Project Japan, JCB Card Project, British Council Hong Kong
0.15
0.15
18=
19=
Havas Worldwide
0.00
0.00
18=
19=
Iris
0.00
0.00
18=
19=
Wieden & Kennedy
0.00
0.00
21
16
Bates
0.92
(3.09)
AGENCY
RECENT WINS
AIA Hong Kong, Alaska NutriBuild 345 Project Philippines, PTT Lubricants Project Thailand Personalised Plates Queensland Australia, Tourism NT Australia, Blackberry Philippines
Kumar Properties India, General Insurance Council India, SSC Project Singapore
RECENT LOSSES
10.58
Proton Malaysia
9.32
7.49
SpiceJet India
Westfield Group New Zealand
2.99
0.41
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MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific/ March 2013 ESTIMATED OVERALL YTD REVENUE (USD $m)
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
MediaCom
OPPO China, Volkswagen Hong Kong, BSH Aisa Pacific
9.55
Danone and Murray Goulburn Australia
8.74
ZenithOptimedia
Belle Shoes China, NT Tourism Australia, Alcatel India
9.66
Tesco Malaysia
7.65
6=
Carat
Burberry China and Korea, LKK China, Meng Niu China
6.67
Perfetti Van Melle China
5.56
4
5
OMD
Taiwan Cooperative Bank Taiwan Project, Adlabs Imagica India, Genting Malaysia
11.91
Fonterra Asia Pacific
4.51
5
12
Vizeum
Burberry Regional, BMW Australia, SAIC Datong China
4.37
TTK Healthcare India
3.77
6
3
Initiative
Murdoch University Australia, Direct Asia Services Project Thailand, Manheim Auctions Australia
3.67
7
4
Universal McCann
Haier China, Bloomberg Indonesia, Santoor India
5.32
8
6=
PHD
Griffin's New Zealand, Tax Refunds New Zealand, BSH Australia
2.27
2.07
9
8
Havas Media
Globe Telecom Philippines, OUE Singapore, Jewelmer Philippines
2.09
1.94
10
10
Dentsu Media
Sharp Indonesia, Novell Pharmaceutical Indonesia, Elegantology Gallery & Restaurant Malaysia
2.69
Garuda Indonesia
1.65
11
11
MEC
Dixcy Scott India, Simmons Mattress China, Asadaame Taiwan
2.35
T.G.I. Friday's Tanwan
1.36
12
9
Starcom MediaVest
Liby Search Project China, T.G.I. Friday's Tanwan, Prudential Insurance Indonesia
2.85
YFY Taiwan
1.30
13
13
Maxus
Tesco Malaysia, Venetian Sands Hong Kong, Tata Tea India
2.93
DKT Philippines
1.20
14
14
Mindshare
Apollo Hospitals India, Swiss International Air Lines Singapore
0.30
Murdoch University Australia
(2.58)
RANK THIS MONTH
RANK LAST MONTH
1
2
2
1
3
AGENCY
RECENT LOSSES
3.67
Burberry Asia Pacific Region
2.24
The R3 New Business League has been compiled each of the last 127 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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