www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Australia/ March 2013
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Y&R
Partsbom Project, Parklea Developments Project, Commonwealth Bank Project
3.25
3.25
2
3
DDB
Telstra Awards, Opera Australia, Sustagen Project
2.75
2.75
3
2
Ogilvy
G.H.Mumm, News Limited Project，IBM Project
1.88
1.88
4
4
McCann WorldGroup
Digisocial, Department of Health and Gambling
1.40
1.40
5
5
Lowe
Office of Road Safety
1.00
1.00
6
20
Publicis
NT Tourism Project, Personalised Plates Queensland
1.05
7=
6
Leo Burnett
Peters Ice Cream
0.50
0.50
7=
7=
Clemenger BBDO
Legacy
0.50
0.50
9
7=
JWT
Michelle Bridges
0.30
0.30
10=
7=
M&C Saatchi
0.00
0.00
10=
7=
Grey Group
0.00
0.00
10=
7=
SapientNitro
0.00
0.00
10=
7=
Saatchi & Saatchi
0.00
0.00
10=
7=
Iris
0.00
0.00
10=
7=
Dentsu
0.00
0.00
10=
7=
Havas Worldwide
0.00
0.00
10=
7=
The Monkeys
0.00
0.00
10=
7=
BMF
0.00
0.00
10=
7=
Host
0.00
0.00
10=
7=
DraftFCB
0.00
0.00
21
21
TBWA
22
22
Droga5
AGENCY
RECENT WINS
HotelClub Project, GYG Project, Telstra Project
RECENT LOSSES
Peters Ice Cream
0.75
0.12
Pernod Ricard
(0.49)
0.00
Telstra Awards
(0.75)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Australia/ March 2013
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
5
2
7=
3
1
4
13
5
2
IKON
6
3
MEC
0.84
0.84
7
6
Mitchells
0.82
0.82
8
4
Initiative
Murdoch University, Manheim Auctions, Brownes Dairy
0.62
0.62
9
9=
Maxus
Dibella Coffee Digital Project
0.01
0.01
10=
7=
PHD
Bentley Motors, BSH, Lifestyle Community
0.21
0.00
10=
9=
Havas Media
0.00
0.00
12
9=
Mindshare
0.00
Murdoch University
(0.10)
13
9=
Universal McCann
0.00
Burberry
(0.25)
14
14
OMD
MyBudget Digital
0.04
Brownes Dairy
(0.26)
15
15
Starcom MediaVest
Europcar Digital
0.20
AGENCY
RECENT WINS
RECENT LOSSES
ZenithOptimedia
Tourism NT, Cancer Council Australia, Sunscreen Australia
1.46
1.46
Vizeum
BMW, Soda Stream, Burberry
1.36
1.36
Carat
Oodles, Danone and Murray Goulburn, Marriner Theatre
1.17
1.17
MediaCom
Clinique, Estee Lauder, Bing Lee
1.86
MyBudget Digital
1.09
1.05
iNova
0.90
(0.38)
The R3 New Business League has been compiled each of the last 127 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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