www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE China/ Mar 2013
1
ESTIMATED YTD WIN REVENUE (RMB ￥m)
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
RANK THIS MONTH
RANK LAST MONTH
1
2
Ogilvy
Jossy Jo Project China, Royal Canin Project, Baxter China
57.68
2
3
Saatchi & Saatchi
Buick, Mazda CX-7 and Mazda 6, Swire Cold Storage Project
44.73
44.73
3
1
McCann WorldGroup
Eleven Fence, VeriSign, C&A
42.75
42.75
4
4
Publicis
Haier Project, Buick LaCrosse, HTC
21.31
21.31
5
5
BBH
Qoros Global
15.75
15.75
6
6
Leo Burnett
Funglian Project, BMW Greater China
13.86
13.86
7
7
Grey Group
MengNiu The X Factor Project, Avon Project, Mengniu Telunsu
9.89
9.89
8
9
DDB
J&J Elsker, Bentley Project, Bayer Regional
7.09
7.09
9
8
Lowe
Heineken, Garuda Indonesia Global
6.30
6.30
10
10
SapientNitro
Microsoft Store Launch, McLaren P1
5.04
5.04
11
11
Y&R
CGB Project
4.25
4.25
12
12
Dentsu
Yili Products Digital
1.26
1.26
13=
13
TBWA
Bosch
0.47
0.47
13=
14=
BBDO
Corneliani Project
0.47
0.47
15=
14=
JWT
0.00
0.00
15=
14=
Wieden & Kennedy
0.00
0.00
15=
14=
M&C Saatchi
0.00
0.00
15=
14=
WE
0.00
0.00
15=
14=
Iris
0.00
0.00
15=
14=
Havas Worldwide
0.00
0.00
21
22
DraftFCB
22
14=
Bates
AGENCY
RECENT WINS
CITIC Bank Credit Card, JunLeBao
RECENT LOSSES
Johnson Fitness
57.05
2.99
Sanofi
(2.33)
0.00
Buick
(25.20)