www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE China/ Mar 2013
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ESTIMATED YTD WIN REVENUE (RMB ￥m)
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
RANK THIS MONTH
RANK LAST MONTH
1
2
Ogilvy
Jossy Jo Project China, Royal Canin Project, Baxter China
57.68
2
3
Saatchi & Saatchi
Buick, Mazda CX-7 and Mazda 6, Swire Cold Storage Project
44.73
44.73
3
1
McCann WorldGroup
Eleven Fence, VeriSign, C&A
42.75
42.75
4
4
Publicis
Haier Project, Buick LaCrosse, HTC
21.31
21.31
5
5
BBH
Qoros Global
15.75
15.75
6
6
Leo Burnett
Funglian Project, BMW Greater China
13.86
13.86
7
7
Grey Group
MengNiu The X Factor Project, Avon Project, Mengniu Telunsu
9.89
9.89
8
9
DDB
J&J Elsker, Bentley Project, Bayer Regional
7.09
7.09
9
8
Lowe
Heineken, Garuda Indonesia Global
6.30
6.30
10
10
SapientNitro
Microsoft Store Launch, McLaren P1
5.04
5.04
11
11
Y&R
CGB Project
4.25
4.25
12
12
Dentsu
Yili Products Digital
1.26
1.26
13=
13
TBWA
Bosch
0.47
0.47
13=
14=
BBDO
Corneliani Project
0.47
0.47
15=
14=
JWT
0.00
0.00
15=
14=
Wieden & Kennedy
0.00
0.00
15=
14=
M&C Saatchi
0.00
0.00
15=
14=
WE
0.00
0.00
15=
14=
Iris
0.00
0.00
15=
14=
Havas Worldwide
0.00
0.00
21
22
DraftFCB
22
14=
Bates
AGENCY
RECENT WINS
CITIC Bank Credit Card, JunLeBao
RECENT LOSSES
Johnson Fitness
57.05
2.99
Sanofi
(2.33)
0.00
Buick
(25.20)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE China/ Mar 2013 ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
RECENT WINS
ESTIMATED YTD WIN REVENUE (RMB ￥m)
OMD
Guangdong Development Bank, Shenzhen Mobile
52.92
Jinluo Group
43.47
2
ZenithOptimedia
Belle Shoes, Hainan Airlines, Abbott Nutrition
28.98
LKK
25.20
3
3
MediaCom
Fonterra, Pazzo Project
10.24
4
12
Carat
Burberry, Bacardi, Meng Niu
15.96
5
4
PHD
6
5
Vizeum
7
7
8
6
9
8=
10=
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
RECENT LOSSES
10.24
Perfetti Van Melle
9.66
6.30
6.30
SAIC Datong, Munchy's, Jinluo Group
4.25
4.25
Universal McCann
Haier, Florentia Village
6.93
Starcom MediaVest
Garuda Indonesia Global, Liby Search Project
1.58
1.58
MEC
0.95
0.95
8=
Dentsu Media
0.00
0.00
10=
8=
MPG
0.00
0.00
10=
8=
Initiative
0.00
0.00
13
14
Maxus
0.00
Uni-President
(9.45)
14
13
Mindshare
0.00
Guangdong Development Bank
(9.77)
Burberry
2.21
The R3 New Business League has been compiled each of the last 127 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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