www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Hong Kong/ March 2013
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ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Sky Connection, MAC Cosmetics, Invisalign Project
2.01
2
2
Grey Group
Wellcome
0.75
0.75
3
3
Leo Burnett
Pfizer Harmonet, BMW Greater China
0.70
0.70
4
4
DDB
Henderson, Bayer Regional
0.58
0.58
5
17
McCann WorldGroup
China Telecom Global, Adobe
1.20
6
8
7
10=
TBWA
8
5
9=
AGENCY
RECENT WINS
RECENT LOSSES
China Telecom Global
Wellcome
1.26
0.45
0.36
0.36
AIA
0.30
0.30
Lowe
Garuda Indonesia Global
0.20
0.20
6=
DraftFCB
Hong Kong Housing Society, Luxury Property Development
0.10
0.10
9=
6=
M&C Saatchi
British Council
0.10
0.10
11
9
BBDO
Starbucks Corporation Project
0.01
0.01
12=
10=
Y&R
0.11
0.11
12=
10=
JWT
0.00
0.00
12=
10=
Saatchi & Saatchi
0.00
0.00
12=
10=
Dentsu
0.00
0.00
12=
10=
Bates
0.00
0.00
12=
10=
Havas Worldwide
0.00
0.00
Publicis
K7 Computing
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Hong Kong/ March 2013
RANK THIS MONTH
RANK LAST MONTH
1
2
MediaCom
2
1
3
5=
4
3
5
5=
6
4
7=
5=
7=
AGENCY
RECENT WINS
VW, Air Seychelles, Boehringer Ingelheim Tradjenta
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
0.87
0.87
Carat
0.76
0.76
Vizeum
0.51
0.51
0.37
PHD
Golden Resources, KK Box
0.37
Maxus
Venetian Sands, Nissin Cup Noodles, Venetian Macao
0.34
Starcom MediaVest
Garuda Indonesia Global
0.10
0.10
MEC
0.00
0.00
5=
Dentsu Media
0.00
0.00
7=
5=
ZenithOptimedia
0.00
0.00
7=
5=
Havas Media
0.00
0.00
7=
5=
Initiative
0.00
0.00
12
13
Mindshare
0.00
(0.25)
13
14
OMD
0.00
Fonterra
(0.50)
14
5=
Universal McCann
0.00
Burberry
(0.51)
PepsiCo
0.19
The R3 New Business League has been compiled each of the last 127 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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