www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE India/ Mar 2013
1
ESTIMATED YTD WIN REVENUE (Crore)
ESTIMATED OVERALL YTD REVENUE (Crore)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Binani Cement, Metro Cash & Carr, The Himalaya Singapore
193.00
2
6
Leo Burnett
IPM BST Project, Samsung Project, Indusind Bank
167.67
167.67
3
5
McCann WorldGroup
Videocon Telecommunications, Indiawin Sports, Tetrapak Project
82.99
82.51
4
2
Mudra DDB
Experion, JSPL, NPR
63.21
57.66
5
3
JWT
SpiceJet
38.60
38.60
6
12
Bates 141
Kumar Properties, General Insurance Council, IRDA
24.61
24.61
7
23
DraftFCB
Whirlpool, Lotte, Polycab Wires
29.43
8
4
Lowe
9
7
Contract Advertising
10
9
11
AGENCY
RECENT WINS
RECENT LOSSES
Star Plus
Abbott Digene
178.53
24.61
22.68
22.68
Star Plus
14.48
14.48
Rediffusion Y&R
Anandabazar Patrika, Abbott Digene
14.48
14.48
8
Dentsu
Suntory Narang, Max Healthcare
12.45
12.45
12
11
Publicis + Publicis Ambiance
Subway, Ariisto Realtors, KUL
3.38
3.38
13
10
TBWA
Nissan Datsun
12.55
14
13=
M&C Saatchi
0.00
0.00
15
13=
Percept
0.00
0.00
16
13=
Law and Kenneth
0.00
0.00
17
13=
BBH
0.00
0.00
18
13=
RK Swamy BBDO
0.00
0.00
19
13=
Havas Worldwide
0.00
0.00
20
13=
Iris
0.00
0.00
21
13=
Wieden & Kennedy
0.00
0.00
22
13=
Madison Creative
0.00
0.00
23
24
Grey Group India
24
13=
Saatchi & Saatchi
Cadbury
Style Spa
2.90
14.48
SpiceJet
(9.65)
0.00
Experion
(14.48)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE India/ Mar 2013 ESTIMATED OVERALL YTD REVENUE (Crore)
RECENT WINS
ESTIMATED YTD WIN REVENUE (Crore)
Lintas Media Group
Canvera, Greenply Laminates, John Deere Tractors
125.45
125.45
6
Lodestar Universal
Santoor
120.63
120.63
3
4
OMD
Adlabs Imagica, Luxottica, TTK Healthcare
84.44
84.44
4
2
Havas Media
Voltas, Amway, Wonder Cement
75.27
75.27
5
5
Maxus
Musafir Com India, Xeco Website Management Services, Tata Tea
69.24
69.24
6
3
MediaCom
Mars Wrigley
67.55
67.55
7
7
Carat
Tzinga, Mosons Extractions, Hector Beverages
31.85
Luxottica
22.20
8
10=
ZenithOptimedia
Alcatel, Renuka Sugars, FINO
33.78
McCain Foods
19.30
9
8
Mindshare
Apollo Hospitals
4.83
4.83
10
9
Dentsu Media
Suntory Narang
2.80
2.80
11
10=
PHD
0.00
0.00
12
10=
TME
0.00
0.00
13
10=
Allied Media
0.00
0.00
14
17
MEC
Dixcy Scott, Bluestone
28.95
15
16
Madison Media
Ruchi Soya
45.84
16
15
Vizeum
0.00
17
10=
Starcom MediaVest
0.00
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
RECENT LOSSES
Ruchi Soya
(2.41)
(5.31)
TTK Healthcare
(9.65)
(14.48)
The R3 New Business League has been compiled each of the last 127 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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