www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Indonesia/ Mar 2013
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ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Lowe
Garuda Indonesia Global
1.00
1.00
2
2
JWT
Indosat IM3, Matrix and Mentari
0.50
0.50
3
3
Dentsu
Calpis Indonesia, TETRA PAK, Semen Gresik
0.47
0.47
4
4
McCann WorldGroup
Perfetti Van Melle
0.41
0.41
5
5=
Y&R
LG Mobile, XL Indonesia
0.38
0.38
6=
5=
Grey Group
DSG Surya Mas Indonesia Projects
0.30
0.30
6=
5=
DDB
Bloomberg TV
0.30
0.30
8
8
TBWA
Nissan Datsun
0.29
0.29
9
9
Publicis
Periplus
0.21
0.21
10
10
Bates
Unilever Digital
0.07
0.07
11
11=
Ogilvy
Hong Kong Tourism Board,
0.04
0.04
12=
11=
Leo Burnett
0.00
0.00
12=
11=
BBDO
0.00
0.00
12=
11=
Saatchi & Saatchi
0.00
0.00
12=
11=
Havas Worldwide
0.00
0.00
12=
11=
M&C Saatchi
0.00
0.00
12=
11=
DraftFCB
0.00
0.00
AGENCY
RECENT WINS
RECENT LOSSES
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Indonesia/ Mar 2013
RANK THIS MONTH
RANK LAST MONTH
1
2
Dentsu Media
2
1
MPG
3
3
Starcom MediaVest
4
4
5
AGENCY
RECENT WINS
Sharp, Indosat, Novell Pharmaceutical
ESTIMATED YTD WIN REVENUE (USD $ m) 2.08
RECENT LOSSES
Garuda Indonesia
ESTIMATED OVERALL YTD REVENUE (USD $m) 1.58
1.03
1.03
Garuda Indonesia Global
0.88
0.88
MediaCom
Fonterra
0.50
0.50
6
Carat
FIF, Philip Morris Digital
0.31
0.31
6
5
Initiative
JNJ
0.25
0.25
7
7
Maxus
Invida
0.15
0.15
8
8=
Vizeum
Burberry
0.13
0.13
9
8=
Universal McCann
Bloomberg
0.15
10=
8=
Mindshare
0.00
0.00
10=
8=
MEC
0.00
0.00
10=
8=
PHD
0.00
0.00
10=
8=
ZenithOptimedia
Hankook
0.15
Invida
0.00
14
14
OMD
Yamaha Manufacturing
0.04
Fonterra
(0.46)
Burberry
0.03
The R3 New Business League has been compiled each of the last 127 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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