www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Japan/ March 2013
1
RANK THIS MONTH
RANK LAST MONTH
1
1
McCann WorldGroup
2
3
Y&R
3=
4
Ogilvy
3=
2
TBWA
5
5
Leo Burnett
6
7=
7
6
8=
7=
8=
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
5.62
5.62
Xing, Nikon Project, Honda Motor
0.64
0.64
AirAsia, Jawbone, Kameda Seika
0.38
0.38
0.38
0.38
Scoot Airlines
0.15
0.15
M&C Saatchi
Honda Project, JCB Card Project
0.05
0.05
DDB
Takeda
0.01
0.01
BBDO
0.00
0.00
7=
JWT
0.00
0.00
8=
7=
Wieden & Kennedy
0.00
0.00
8=
7=
Publicis
0.00
0.00
8=
7=
Havas Worldwide
0.00
0.00
8=
7=
Saatchi & Saatchi
0.00
0.00
8=
7=
Bates
0.00
0.00
8=
7=
Lowe
0.00
0.00
8=
7=
Grey Group
0.00
0.00
8=
7=
DraftFCB
0.00
0.00
8=
7=
Dentsu
0.00
0.00