www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Japan/ March 2013
1
RANK THIS MONTH
RANK LAST MONTH
1
1
McCann WorldGroup
2
3
Y&R
3=
4
Ogilvy
3=
2
TBWA
5
5
Leo Burnett
6
7=
7
6
8=
7=
8=
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
5.62
5.62
Xing, Nikon Project, Honda Motor
0.64
0.64
AirAsia, Jawbone, Kameda Seika
0.38
0.38
0.38
0.38
Scoot Airlines
0.15
0.15
M&C Saatchi
Honda Project, JCB Card Project
0.05
0.05
DDB
Takeda
0.01
0.01
BBDO
0.00
0.00
7=
JWT
0.00
0.00
8=
7=
Wieden & Kennedy
0.00
0.00
8=
7=
Publicis
0.00
0.00
8=
7=
Havas Worldwide
0.00
0.00
8=
7=
Saatchi & Saatchi
0.00
0.00
8=
7=
Bates
0.00
0.00
8=
7=
Lowe
0.00
0.00
8=
7=
Grey Group
0.00
0.00
8=
7=
DraftFCB
0.00
0.00
8=
7=
Dentsu
0.00
0.00
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Japan/ March 2013
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
2
2=
Vizeum
0.37
0.37
3
2=
Carat
0.03
0.03
4
2=
MEC
0.02
0.02
5=
2=
Mindshare
0.00
0.00
5=
2=
MPG
0.00
0.00
5=
2=
MediaCom
0.00
0.00
5=
2=
PHD
0.00
0.00
5=
2=
ZenithOptimedia
0.00
0.00
5=
2=
Starcom MediaVest
0.00
0.00
11
2=
OMD
0.00
(0.38)
AGENCY
Universal McCann
RECENT WINS
JNJ Regional
Japan National Tourism Organization, Toyota Tsusho Corporation
1.58
RECENT LOSSES
Burberry
1.21
The R3 New Business League has been compiled each of the last 127 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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