www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Korea/ March 2013
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
TBWA
Showbox Mr.Go, The Body Shop Project,
3.64
3.64
2
4
DDB
J&J Medical Project, Theall, Monami Project
1.65
1.58
3
2
Ogilvy
Hanmi Project, Pfizer, Jassen
1.57
1.57
4
3
McCann WorldGroup
Maria Hospital Project, MasterCard Project, ShinYoung, Skechers
1.47
1.47
5
8=
BBDO
Amore Pacific Ryoe, Amore Pacific Happy Bath
0.83
0.83
6
5
Dentsu
Yogiyo Project, AutoWorld Project
0.91
0.44
7
6
Lowe
Garuda Indonesia Global
0.20
0.20
8
8=
Leo Burnett
Mundipharma
0.10
0.10
9
7
Grey Group
Philips Project
0.04
0.04
10=
8=
Y&R
0.00
0.00
10=
8=
DraftFCB
0.00
0.00
10=
8=
Havas Worldwide
0.00
0.00
10=
8=
Publicis
0.00
0.00
10=
8=
Saatchi & Saatchi
0.00
0.00
10=
8=
Bates
0.00
0.00
10=
8=
JWT
0.00
0.00
AGENCY
RECENT WINS
RECENT LOSSES
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Korea/ March 2013
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
4
Carat
Burberry, SK Telecom Digital, Seoul National University Hospital
0.68
0.68
2
2
Dentsu Media
Yogiyo Project, AutoWorld Project
0.15
0.15
3
3
ZenithOptimedia
Siemens
0.10
0.10
4=
5=
OMD
0.00
0.00
4=
5=
PHD
0.00
0.00
4=
5=
MediaCom
0.00
0.00
4=
5=
Starcom MediaVest
0.00
0.00
4=
5=
MPG
0.00
0.00
4=
5=
Initiative
0.00
0.00
10
1
AGENCY
Universal McCann
RECENT WINS
American Airlines, Coca-Cola Project, Skechers
0.27
RECENT LOSSES
Burberry
(0.23)
The R3 New Business League has been compiled each of the last 127 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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