www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Malaysia/ March 2013
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
DDB
Nokia Project, Proton, HTC
1.18
1.18
2
2
Ogilvy
Hong Leong Group, Malakoff, Hibiscus Petroleum
0.41
0.41
3
3
Lowe
0.30
0.30
4
5
McCann WorldGroup
0.15
0.15
5
6
Saatchi & Saatchi
Durex
0.10
0.10
6
8
TBWA
Setia Eco Glades Project, New Zealand Natural, iProperty Project
0.09
0.09
7
7
Grey Group
0.04
0.04
8
4
Dentsu
0.02
0.02
9=
9=
Publicis
0.00
0.00
9=
9=
Y&R
0.00
0.00
9=
9=
Havas Worldwide
0.00
0.00
9=
9=
M&C Saatchi
0.00
0.00
9=
9=
DraftFCB
0.00
0.00
9=
9=
Bates
0.00
0.00
9=
9=
JWT
0.00
0.00
9=
9=
BBDO
0.00
0.00
17
17
Leo Burnett
AGENCY
RECENT WINS
Hitachi, Rafale malaysia
Perfect Eagle Development Project
0.06
RECENT LOSSES
Proton
(0.75)