www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Philippines/ Mar 2013
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ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
McCann WorldGroup
Nestle Cereals Project
4.65
4.65
2
2
Leo Burnett
Puregold, P&G, Samsung
1.05
1.05
3
3
DDB
PLDT Telpad, Volkswagen, Bayer Regional
0.40
0.40
4
7=
Publicis
Blackberry, Motortrade
0.35
0.35
5
4
TBWA
Alaska NutriBuild 345 Project, Luxasia Majolica Majorca Project, MCC Project
0.32
0.32
6
5
Ogilvy
AIM Project，Wyeth Philippines Project, Baker & McKenzie Project
0.28
0.28
7
9=
Y&R
Pascual Laboratories
0.19
0.19
8
6
Grey Group
NUR Nissin Pasta Express, Migo TV Project, Pacific Eye and Laser Institute PR Project
0.17
0.17
9=
9=
JWT
0.00
0.00
9=
9=
Havas Worldwide
0.00
0.00
9=
9=
Bates
0.00
0.00
9=
9=
Saatchi & Saatchi
0.00
0.00
9=
9=
M&C Saatchi
0.00
0.00
9=
9=
DraftFCB
0.00
0.00
15
17
Dentsu
0.00
16
7=
BBDO
17
9=
Lowe
AGENCY
RECENT WINS
YMPH, Monde Nissin Project
RECENT LOSSES
YMPH
(0.01)
0.05
(0.26)
0.00
(0.75)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Philippines/ Mar 2013
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
MediaCom
Bank De Oro, DPC, Fonterra
0.99
0.99
2
2
Vizeum
Burberry, Pag-IBIG Fund
0.54
0.54
3
3=
Starcom MediaVest
Goldilocks, Yakult
0.30
0.30
4
3=
Universal McCann
Honda Motorcycle Project, JNJ
0.32
5
9=
Havas Media
Krispy Kreme Project, Coca Cola Project, McDonald's Project
0.22
0.22
6
5
Carat
Max's Restaurant
0.15
0.15
7
6
MEC
Ramon Magsaysay
0.04
0.04
8=
8
ZenithOptimedia
Fitness First
0.03
8=
9=
PHD
0.01
0.01
10
9=
Initiative
0.00
0.00
11
7
(0.02)
12
13
AGENCY
RECENT WINS
RECENT LOSSES
Burberry
Watsons Philippines
0.28
0.01
Maxus
Bridgestone
0.02
12
OMD
Kettle Foods, Ginebra San Miguel Project, SM Retail Affiliates
0.16
Fonterra
(0.35)
13
Mindshare
0.00
Goldilocks
(0.55)
The R3 New Business League has been compiled each of the last 127 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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