www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Thailand/ March 2013
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Jsweet, Uni-President, Nok Airline
1.76
1.76
2
2
BBDO
Sansiri
1.00
1.00
3
5
Leo Burnett
PTT Exploration and Production Public, Reckitt Benckiser, CPF Foods
0.86
0.86
4
4
Lowe
Garuda Indonesia Global
0.20
0.20
5
3
TBWA
Siam Makro, PTT Lubricants Project, CPMeiji Yogurt
0.78
6
6
Publicis
Coca-Cola Project
0.07
0.07
7=
7=
JWT
0.00
0.00
7=
7=
Grey Group
0.00
0.00
7=
7=
Y&R
0.00
0.00
7=
7=
DDB
0.00
0.00
7=
7=
M&C Saatchi
0.00
0.00
7=
7=
Saatchi & Saatchi
0.00
0.00
7=
7=
Havas Worldwide
0.00
0.00
7=
7=
Dentsu
0.00
0.00
15
7=
DraftFCB
0.00
(0.08)
16
16
McCann WorldGroup
AGENCY
RECENT WINS
UniLab Project, Carabao Project, OUAM Project
0.17
RECENT LOSSES
PTT Exploration and Production Public
CP-Meiji Yogurt
0.18
(0.14)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Thailand/ March 2013
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
ZenithOptimedia
Henkel Hair Care, Siam City Cement
1.08
1.08
2
2
Initiative
Direct Asia Services (Thailand) Ltd, Microsoft Project, Thai Life Insurance,
0.98
0.98
3
3
MediaCom
Bertram Chemical, Optical 88, Index Living Mall
0.65
0.65
4
4
Carat
Dumex Project, Ho Tram Project, Bobbi Brown Digital
0.40
0.40
5
5
Vizeum
Wrigley
0.02
0.02
6
6
Universal McCann
0.01
0.01
7=
7=
Dentsu Media
0.00
0.00
7=
7=
Starcom MediaVest
0.00
0.00
7=
7=
Maxus
0.00
0.00
7=
7=
MPG
0.00
0.00
7=
7=
PHD
0.00
0.00
12
12
Mindshare
0.00
Siam City Cement
(0.15)
13
13
MEC
0.00
DTAC
(0.63)
14
14
OMD
0.11
Henkel Hair Care
(0.74)
AGENCY
RECENT WINS
MY Consultants, PTT
RECENT LOSSES
The R3 New Business League has been compiled each of the last 127 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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