2015 CREATIVE AGENCIES NEW BUSINESS LEAGUE China / Mar 2015
1
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
No.of Wins
67.52
32
66.81
66.81
27
Spritzer, Johnnie Walker Blue Label
51.17
51.17
10
DDB
Qualcomm, Midea Aircon, Alipay Project
24.65
24.65
7
8
JWT
Union Pay, Bayer, Treasury Wine, Kapal Aai
20.43
20.43
10
6
4
Publicis
Tencent Game Project, Sanofi Project
29.80
Tu Niu
17.82
18
7
5
Dentsu
HMCI Project
24.67
FMCG Client
15.31
6
8
10
Lowe
Buick D-Car, Anta Sportswear, Unilever Food Solutions Project
9.99
9.99
6
9
7
Grey Group
Nike Project, ABI-Budweiser Project, Dell Project
7.02
7.02
3
10
12=
TBWA
Twinings, Jaguar Land Rover Project
5.27
5.27
4
11
11
Saatchi & Saatchi
Acer
3.12
3.12
1
12=
12=
SapientNitro
Service Client
1.87
1.87
1
12=
12=
M&C Saatchi
Kungfu Quick Service Resturant
1.87
1.87
1
14
9
Leo Burnett
Uni-President Project
6.43
1.75
2
15=
15=
FCB
0.00
0.00
0
15=
15=
Bates
0.00
0.00
0
15=
15=
Wieden & Kennedy
0.00
0.00
0
15=
15=
Iris
0.00
0.00
0
15=
15=
Havas Worldwide
0.00
0.00
0
20
15=
Y&R
0.00
Land Rover
-1.87
0
21
21
BBH
0.00
FMCG Client
-23.40
0
269.3
128
ESTIMATED YTD WIN REVENUE (RMB ￥m)
RANK THIS MONTH
RANK LAST MONTH
1
1
McCann WorldGroup
Nippon Project, Bailian Group, Rio, Beko Appliances
72.20
2
2
Ogilvy
Dior Homme Project, Shing Kong Place
3
3
BBDO
4
6
5
AGENCY
RECENT WINS
RECENT LOSSES
Finance Client
2015 MEDIA AGENCIES NEW BUSINESS LEAGUE China / Mar 2015 ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
No.of Wins
70.96
4
Semir
61.71
24
Dongfeng Yueda Kia
18.29
5
16.0
16.04
8
IMF/Baby Nutricion (Digital), IWJW(Digital),UBER(Digital)
15.6
15.60
5
Dentsu Media
Huaxia Funding Project, FAW Tianjin
13.5
13.45
7
9=
Mindshare
KangShiFu
6.2
6.24
1
8
6
PHD
SC Johnson(Planning), Unilever(Search)
6.7
5.77
2
9
8
MediaCom
Subway, Hua Yin, Yao, GSK Digital, NBC Universal
4.4
4.42
6
10=
9=
Starcom MediaVest
0.0
0.00
0
10=
9=
Initiative
0.0
0.00
0
12
9=
Universal McCann
Bailian Group, Semir
1.1
Subway
-2.64
2
13
13
Maxus
Subaru
0.9
SC Johnson(Planning)
-5.30
1
14
14
Vizeum
Panasonic
4.1
AXA Tianping Auto Insurance
-23.75
2
180.8
67
ESTIMATED YTD WIN REVENUE (RMB ￥m)
RANK THIS MONTH
RANK LAST MONTH
1
7
OMD
Dongfeng Renault,Yili, Tourism Victoria
71.0
2
2
Carat
Allergan APAC, You Xin Pai(Buying),Shanghai Disney Resort
62.6
3
1
Havas Media
Inter-Ikea Centre Group, Giti Tyre, CIGNA & CMB
34.8
4
3
ZenithOptimedia
Cloud Can, Beijing C.P. Egg, Siemens, China Mobile Digital
5
5
MEC
6
4
7
AGENCY
RECENT WINS
RECENT LOSSES
Transitions
METHODOLOGY The R3 New Business League has been compiled each of the last 150 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region. For more details please write to greg@rthree.com
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