2015 CREATIVE AGENCIES NEW BUSINESS LEAGUE Global / Mar 2015
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Wieden & Kennedy
Yoplait US, Milka Global, Sprite US, Johnnie Walker Brazil
111.1
Tesco UK
77.7
10
6
R/GA
E*Trade(TV) US, McDonald's UK, Simple US
61.0
Ameriprise US
57.0
3
3
5
McCann WorldGroup
Chevy Silverado US, Ameriprise US, EBS Korea
51.7
True Visions Thailand
50.4
116
4
2
72andSunny
Axe / Lynx Global, Adidas US
40.0
40.0
2
5
7
JWT
AskMe.com India,, Ribena US, KPMG US, La Redoute UK
50.7
VLCC India
39.2
89
6
10
DDB
Pirelli Global, Sony Cameras Germany, American Cancer Society US
36.5
PepsiCo brands Indonesia
34.1
87
7
4
BBDO
Barbie Global, Telstra Australia, Johnnie Walker Blue Label China, Spritzer China
29.8
Major League Baseball US
24.5
24
8
3
Saatchi & Saatchi
SFR Numericable France, Acer Global, HomeAway.com Global
24.3
FMCG Client
24.2
8
9
8
Grey Group
Heineken Group Germany, Tequila Herradura Global, General Mills UK
22.7
Dermatix Korea
20.1
18
10
9
Bartle Bogle Hegarty
Tesco UK
18.4
18.4
1
11
-
RPA
Apartments.com US, Tempur Sealy US
15.6
15.6
2
12=
11=
Hirschen Group
MediaMarkt Germany
14.5
14.5
1
12=
11=
TLGG
MediaMarkt Germany
14.5
14.5
1
14
-
Kolle Rebbe
Krombacher beer Germany, Netflix Germany
10.7
10.7
2
15=
14=
AKQA
Delta Airlines(Digital) US
10.0
10.0
1
15=
14=
Rosapark
SFR Numericable France
10.0
10.0
1
17
13
Publicis
Tencent Game China Project, Barclays South Africa, Mead Johnson Singapore Project
14.8
9.3
95
18
18
Santy
Delta Air Line US, China Mist Iced Tea(Digital) US
8.2
8.2
2
19
-
VCCP
Nationwide Bldg Society UK, Bild Germany, Fitness First Australia
7.6
7.6
3
20
-
The Richards Group
Schwab Trading Services US, Alfa Romeo US Project,
7.0
7.0
2
493.0
468
RANK THIS MONTH
RANK LAST MONTH
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1
2
AGENCY
RECENT LOSSES
Escorts India
2015 MEDIA AGENCIES NEW BUSINESS LEAGUE Global / Mar 2015 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
Dominos(Digital) Australia
52.3
32
59.6
New York State Lottery US
51.2
72
Safelite AutoGlass US, Caterpillar(Digital) India
45.1
PT XL mobile Indonesia
35.2
47
Carat
You Xin Pai(Buying) China, Shanghai Disney Resort China, Halfords UK
35.8
Victoria Plumb UK
33.1
158
14
MEC
Lloyds UK, Swinton Insurance UK, Dominos Australia
11.0
RautaKesko Russia
10.4
29
6
-
BPN
Tyson US, Smart Telecom Philippines, Emblem US
9.9
9.9
8
7
18
Universal McCann
Sony US, Hotwire US, New York State Lottery US
22.9
Wells Fargo US
9.7
153
8
18
Initiative
SABMiller Peru, Snieżka Poland, WWF Germany
20.6
BGŻ Poland
9.2
69
9
7
Dentsu Media
Shinhan Bank Korea, FAW Tianjin China, Advanced Info Service Thailand
7.0
Sands(Digital) China
6.1
57
10
9
Horizon Media
Qdoba US, CarMax US
6.0
6.0
2
11
5
Mediacom
Coca-Cola South Africa, Subway APAC, Monde Nissin Philippines
19.5
5.5
74
12
6
Arena
CIC France
5.4
5.4
1
13
8
Vizeum
Saint-Gobain India, Monde Glassatine Indonesia
10.1
4.8
51
14=
10
GDAD
Dongfeng Yueda Kia China
2.5
2.5
1
14=
-
360i
Spotify Digital
2.5
2.5
1
16=
-
Resolution Media
3M US, Texas Instruments US
2.1
2.1
2
16=
11
ZenithOptimedia
Siemens China, Biostime China, Members Health Funds Australia
6.9
2.1
30
18
15
The7Stars
Iceland UK, Victoria Plumb UK
2.0
2.0
2
19
13
Doner
Highmark Health US
1.5
1.5
1
20
16
iCrossing
Sunrun US
1.0
1.0
1
252.5
791
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
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1
PHD
Huawei Australia, Bayer Germany, Machine Zone Europe
53.3
2
4
OMD
Wells Fargo US, Dongfeng Renault China, Machine Zone Australia
3
2
Havas Media
4
3
5
AGENCY
RECENT WINS
RECENT LOSSES
Bayer Germany
Asia Pacific Telecom Taiwan
General Mills Canada
METHODOLOGY The R3 New Business League has been compiled each of the last 151 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region. For more details please write to greg@rthree.com
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