2015 CREATIVE AGENCIES NEW BUSINESS LEAGUE US / Mar 2015
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
90.5
5
35.0
35.0
2
Braman Motorcars,Chevy Silverado, Ameriprise
25.8
25.8
4
R/GA
E*Trade(TV), Simple
25.0
21.0
2
10
RPA
Apartments.com, Tempur Sealy
15.6
15.6
2
6
4
AKQA
Delta Airlines(Digital)
10.0
10.0
1
7
7
JWT
Treasury Wine Estates
18.5
8.5
4
8
6
Santy
Delta Air Line, China Mist Iced Tea(Digital)
8.2
8.2
2
9=
18
DDB
American Cancer Society, Pirelli
7.0
7.0
2
9=
12=
The Richards Group
Schwab Trading Services, Alfa Romeo Project
7.0
7.0
2
11
9
Grey Group
Pandora Jewellery
6.2
6.2
2
12
5
David&Goliath
Jack In The Box Project, ZICO
5.8
5.8
2
13
11
The VIA Agency
Golden Corral
5.6
5.6
1
14
12=
Lloyd & Co
Pepsi project
5.0
5.0
1
15
14
Publicis
Kindercare, Visit Seattle, Knowledge Universe
4.5
4.5
3
16=
15
Heat
Hotwire.com
4.0
4.0
1
16=
-
Anomaly
Major League Baseball
4.0
4.0
1
16=
-
Carmichael Lynch
U.S. Bank
4.0
4.0
1
16=
-
MUH-TAY-ZIK|HOF-FER Audi(Social), AD2SF Olympics
4.0
4.0
2
16=
-
Organic
4.0
4.0
1
275.6
41
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Wieden & Kennedy
Verizon, KFC, Yoplait, Milka, Sprite
105.5
2
2
72andSunny
Axe / Lynx, Adidas
3
-
McCann WorldGroup
4
3
5
AGENCY
RECENT WINS
Wells Fargo
RECENT LOSSES
Weight Watchers
Ameriprise
Vonage
2015 MEDIA AGENCIES NEW BUSINESS LEAGUE US / Mar 2015 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
29.1
5
17.0
17.0
2
Papa John's Pizza, Hotwire.com, GoDaddy.com, Hotwire.com
10.0
10.0
4
Carat
NRG, Great Call
10.0
10.0
3
Horizon Media
CarMax, Qdoba
6.0
6.0
2
Universal McCann
Sony, New York State Lottery, Hotwire, Ghirardelli
10.9
5.9
4
-
BPN
Tyson, Sears Project, Emblem
5.7
5.7
3
8
4
Havas Media
Safelite, BOOSTCASE
5.5
5.5
6
9
-
360i
Spotify(Digital)
2.5
2.5
1
10
-
Resolution Media
3M,Texas Instruments
2.1
2.1
2
11
5
Doner
Highmark Health
1.5
1.5
1
12=
6
iCrossing
Sunrun
1.0
1.0
1
12=
-
Hasan + Co.
Extended Stay America(Diigtal)
1.0
1.0
1
14=
7=
Believe Advertising
Nad's
0.5
0.5
1
14=
7=
Pitch
Haggen
0.5
0.5
1
16
9
Sparkpr
Steaz (PR)
0.3
0.3
1
17
-
Assembly
American Legacy
2.8
Pfizer(Planning)
-2.7
1
18
10=
Mediacom
0.0
American Legacy
-4.0
0
19
19
Maxus
3.0
SC Johnson(Planning)
-13.0
1
78.8
40
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
18
OMD
Wells Fargo, JCPenney
32.9
2
1
PHD
SC Johnson(Planning), Unilever(Search)
3=
2
Initiative
3=
3
5
-
6
10=
7
AGENCY
RECENT WINS
Pandora Jewelry
RECENT LOSSES
DE Master Blenders
Wells Fargo
METHODOLOGY The R3 New Business League has been compiled each of the last 151 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region. For more details please write to greg@rthree.com
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