2023 CREATIVE AGENCIESNEW BUSINESSLEAGUE
Asia Pacific / Mar 2023
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 6 Ogilvy Guangdong Aiko Solar Energy Technology Co., Ltd. China, Woaiwojia China, Diageo Taiwan 15.2 15.2 80 2 1 DDB Department of Tourism (DOT) Philippines Project, Department of Health (DOH) Philippines Project 13.9 13.9 28 3 2 M&C Saatchi Group Resort World Sentosa SEA, Rebel Foods India Project 11.5 11.5 22 4 8 Dentsu China Project, Công ty Cổ phần Dược Hậu Giang Vietnam Project 10.4 10.4 55 5 3 BBDO Shimonoseki Boat Race(TV spot) Japan Project , AIIB - Asia Infrastructure Investment bank China, Q Sai(SNS) Japan 8.9 8.9 43 6 9 VMLY&R Coke India Retainer, Colgate (Ecommerce) Singapore Project , ThumsUp India Retainer 7.7 7.7 27 7 7 Havas Worldwide YILI GROUP China Project, ALIBABA China, Arzoo (NU) India 7.1 7.1 24 8 4 Grey Group Maybank Singapore Project, StarHub Inc Singapore Project, Tencent Ltd China Project 6.4 5.6 29 9 15 Wunderman Thompson Aditya Birla Estates India, Adani Enterprises Ltd. India, Cross Cloud Partners India 4.7 4.7 25 10 10 R/GA Habitto Japan, KFC Singapore, Shiseido Japan 2.1 2.1 8 11 11 Mullenlowe Group UPS Singapore Project, Singapore Ministry of Defense (MINDEF) Singapore, IMDA (Infocomm Media Development Authority) Singapore 2.1 2.1 14 12 12 Wieden & Kennedy Riot Games China 2.0 2.0 1 13 13 McCann Worldgroup Reliance Retail Limited India, The Trade Desk Thailand Project, Century Pacific Foods Philippines Project 1.8 1.8 11 14 14 Centrick Kirloskar - Industrial Engines India, EFL CSR Project India, Kirloskar Oil Engines Corporate Film India 1.6 1.6 7 15 16 TBWA Pernod Ricard Australia, Kraft Heinz Australia, Moccona Australia 1.4 1.4 3 16 17 Wondrlab Vectura Fertin Pharma Private Limited India Project, Greaves Electric Mobility Private Limited (Crompton) India Project 1.1 1.1 43 17 32 Atomic212 Tourism Northern Territory / Northern Territory Government Australia, Unikrn Esports Australia 0.9 0.9 2 18 18 ThinkerBell Fight Food Waste Australia Project, Kx Pilates Australia Project 0.3 0.3 2 19 36 FCB Eco World (Duduk) Malaysia, PepsiCo (Pepsi) Malaysia, AIG Malaysia 0.3 0.3 3 20 19 The Womb Samco India 0.2 0.2 1 2023 (Jan-Mar): 98.7 429 2022 (Jan-Mar): 147.2 772 YoY Comparison: -33.0% -44.4%
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2023 MEDIA AGENCIES NEW BUSINESSLEAGUE
Asia Pacific / Mar 2023
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 Mindshare Ford China, Florasis China, Bann Krong Nam Thailand 26.6 Chabaa Bangkok Co.,Ltd. Thailand 22.2 39 2 2 Wavemaker Huawei China AOR (Buying), Moji China, IM Motors China , Star Health and Allied Insurance India 21.5 Foodpanda Philippines 21.0 18 3 3 EssenceMediacom Vivo India Technology, Club Med China, Reckitt Benckiser Indonesia Toiletries_and_PersonalCare 11.3 11.2 24 4 4 OMD Suntory BRAND'S Taiwan Taiwan, Kimberly-Clark Taiwan Taiwan, Groww India 9.3 9.3 28 5 6 PHD BOGNER China, SHK - The Point Hong Kong, Rakuten Travel Hong Kong 6.7 6.7 24 6 5 Initiative Doctorlogy Thailand Project, PruLife Philippines, Taiwan Tourism Thailand Project 6.8 6.1 19 7 - NP Digital Eddy Pumps India, Barelabs - Sayan Supplements India, Inventure Academy India 4.7 4.7 62 8 9 Havas Media Yili China AOR - DMP, Motovolt India, Paradise Biryani India 4.7 4.7 13 9 8 Dentsu X World Vision Philippines, HERO GAMES-Global Quality Taiwan Project, Lion Chemical Industry (Taiwan) CO., LTD. Taiwan 3.9 3.9 23 10 7 LS Digital SUPER SIX SPORTS GAMING PRIVATE LIMITED India, QUICK HEAL TECHNOLOGIES LIMITED India, Bajaj Consumer Care Limited India 3.5 3.5 30 11 - Hearts & Science LG Australia, FIFA Womens World Cup Australia Project 3.0 3.0 3 12 48 iProspect Foodpanda - Malaysia Malaysia, PT. Traveloka Indonesia Indonesia, National Stock Exchange of India Limited India 2.4 2.4 29 13 12 Carat Foodpanda Philippines, Mass Marketing Company Limited Thailand Project, Dr. Wolff Hong Kong 2.2 1.9 29 14 23 Mediahub Esprit Global 1.5 1.5 1 15 11 m/SIX Associate Industries Limited Pakistan Won, Oil World Pvt Ltd Pakistan Won 1.3 1.3 13 16 13 Ryvalmedia Ray White Australia, Anthem Event/Live Theatrical Projects Australia, Village Retirement Group Australia 1.1 1.1 10 17 10 Atomic 212 Red Rooster Australia, Oporto Australia, Chicken Treat Australia 1.4 1.1 4 2023 (Jan-Mar): 105.1 372 2022 (Jan-Mar): 79.4 377 YoY Comparison: 32.4% -1.3% 2022 Creative & Media (Jan-Mar): 203.8 801 2021 Creative & Media (Jan-Mar): 226.6 1,149 YoY Comparison: -10.1% -30.3% METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Apr keting ROI.
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