2023 CREATIVEAGENCIESNEW BUSINESSLEAGUE
China / Mar 2023
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (RMB ￥m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (RMB ￥m) No.of Wins 1 4 Ogilvy Guangdong Aiko Solar Energy Technology Co., Ltd., Woaiwojia, 69.3 69.3 34 2 1 Dentsu McGarryBowen Global Pharmaceutical brand Projects, Domestic FMCG brand, 35.2 35.2 8 3 22 Havas Worldwide YILI GROUP Project, ALIBABA, DeRUCCI Project 20.9 20.9 7 4 5 BBDO AIIB - Asia Infrastructure Investment bank Retained 14.1 14.1 12 5 2 Wieden & Kennedy Riot Games 13.0 13.0 1 6 3 VMLY&R BULL Project 11.6 11.6 2 7 6 R/GA Bacardi, Unity 2.6 2.6 2 8 13 Grey Group Tencent Ltd Project 2.0 2.0 1 9 7 Merkle Philip Morris Internaltional Project 0.9 0.9 1 2023 (Jan-Mar): 163.5 68 2022 (Jan-Mar): 234.3 130 YoY Comparison: -30.2% -47.7%
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2023 MEDIA AGENCIES NEW BUSINESS LEAGUE
China / Mar 2023
METHODOLOGY
The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Apr keting ROI.
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (RMB ￥m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (RMB ￥m) No.of Wins 1 1 Mindshare Florasis, Oppo, Mistine, H&K - Ford 153.6 153.6 8 2 2 Wavemaker Huawei AOR (Buying), Moji, IM Motors, KIA, China UnionPay 123.4 123.4 9 3 3 Initiative Universal Beijing Resorts Project, Ford E-Mustang 16.6 16.6 2 4 4 dentsu X Tencent IEG, Casetify, Shiseido FTS 15.2 15.2 3 5 12 Havas Media Yili AOR - DMP 11.7 11.7 1 6 5 EssenceMediacom Club Med, Liby Household, Breitling Luxury 11.3 11.3 6 7 6 OMD Kenvue (J&J Consumer Health), Estee Lauder Companies - Tom 7.2 7.2 3 8 10 PHD BOGNER 6.5 6.5 1 9 7 Carat Tourism and Events Queensland, Stokke Digital 5.7 5.7 3 2023 (Jan-Mar): 351.4 36 2022 (Jan-Mar): 242.2 41 YoY Comparison: 45.1% -12.2% 2023 Creative & Media (Jan-Mar) 514.9 104 2022 Creative & Media (Jan-Mar) 476.5 171 YoY Comparison: 8.1% -39.2%
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