2023 CREATIVE AGENCIESNEW BUSINESS LEAGUE
Europe / Mar 2023
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) NO.OF WINS 1 1 VMLY&R European Commission Germany Project, Alitalia Italy Project 16.1 16.1 16 2 3 Havas Worldwide ADP France Project, AFFINITY PETCARE Italy Project, Amsterdam Smart City Netherlands Project 9.6 9.6 43 3 5 Adam&Eve Halifax UK, BT Business UK, Eurostar Europe 6.5 6.5 5 4 2 Wieden & Kennedy Hennessy Global 5.0 5.0 1 5 47 Dentsu mBank S.A. Poland, Netia S.A. Poland, Prime Development Ltd Ood Bulgaria 4.8 4.8 24 6 7 M&C Saatchi Group John Robins – Taskmaster UK, TIKKURILA Sweden, Norway, Denmark and Finland Project 3.0 3.0 33 7 6 Grey Group Imperial Tobacco UK, Sky Bet UK, Aldi Germany Project 2.8 2.8 9 8 12 Ogilvy EIT Culture & Creativity Germany, Association Timisoara 2023 –European Capital of Culture Romania 2.7 2.7 12 9 4 R/GA Allianz Uk, Playstation Uk, Fresh Uk 2.3 2.3 5 10 8 MullenLowe Group Manpower Group UK 1.0 1.0 2 11 9 Elvis Tate & Lyle Sugars UK, Lyle’s Golden Syrup UK 0.9 0.9 2 12 10 Perfect Storm Inntravel UK Digital, Costcutter UK Digital 0.9 0.9 2 13 11 Harbour BACX UK, 'Network UK Brand & Creative 0.9 0.9 2 14 13 Saatchi & Saatchi Alvarium Tiedemann UK 0.5 0.5 1 15 14 Wunderman Thompson Virgin Red UK 0.5 0.5 1 16 15 Fold7 Thortful.com UK 0.5 0.5 1 17 16 Pablo P&O Cruises UK 0.5 0.5 1 18 17 The Corner Asahi UK 0.5 0.5 1 19 18 Cheil Collinson UK 0.5 0.5 1 20 19 We are Pi Booking.com UK 0.5 0.5 1 2023 (Jan-Mar): 53.4 164 2022 (Jan-Mar): 95.1 227 YoY Comparison: -43.8% -27.8%
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2023 MEDIA AGENCIES NEW BUSINESSLEAGUE
Europe / Mar 2023
METHODOLOGY
The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Marketing ROI.
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 EssenceMediacom Bourne Leisure Group UK Travel， Skybet UK, A2A Italy, Flutter UK 16.6 16.4 19 2 2 Havas Media Lidl Austria AOR - full media planning and buying, ATOS France AOR - full media buying, Lidl Poland AOR - digital 10.5 Loterias y Apuestas del Estado Spain 9.9 31 3 6 OMD Oetker Group Global, SendinBlue France, Fixter France 5.9 Clas Ohlson Sweden 5.3 15 4 7 Wavemaker William Hill Holdings Limited UK, Skatteforvaltningen Denmark, Abdi Ibrahim Turkey 5.5 4.8 45 5 3 Croud Aira UK, Frasers Group UK, Informa PLC UK Project, Magnet Kitchens UK 4.2 4.2 4 6 4 PHD Stena Line Sweden, Red Bull Españ a Spain, Maisons du Monde France 4.6 Fortum Sweden / Norway / Finland 3.9 21 7 5 Hearts & Science Jaguar Land Rover (JLR) Global 3.5 3.5 1 8 22 iProspect Clas Ohlson Sweden, France Television France, Benetton Group Italy 3.1 3.1 12 9 23 Dentsu X Qonto France, BPER Banca Italy, Delivery Hero Finland 2.0 2.0 7 10 18 Carat Loterias y Apuestas del Estado Spain, Calzedonia France, SCS Furniture Stores UK 2.0 2.0 9 11 9 Initiative Fortum Sweden / Norway / Finland, Nordic Choice Hotels (Strawberry) Sweden / Norway / Finland, NEXI Greece 1.6 1.6 11 12 8 Brainlabs Estée Lauder UK 1.5 1.5 1 13 30 Mediahub Esprit Global 0.6 0.6 1 14 10 M/SIX TRT Turkey Local, Webfleet solutions UK, Kavak / Carvak Turkey 0.4 0.4 3 15 11 Cheil Priority Pass UK 0.3 0.3 1 16 12 Total Media AJ Bell UK 0.2 0.2 1 17 13 Bountiful Cow La Famiglia Rana UK 0.2 0.2 1 18 14 Assembly Mandarin Oriental Hotel Group UK 0.2 0.2 1 19 15 Bicycle London Tate & Lyle Sugars UK 0.2 0.2 1 20 16 Wake The Bear Thortful.com UK 0.2 0.2 1 2023 (Jan-Mar): 60.3 226 2022 (Jan-Mar): 52.8 176 YoY Comparison: 14.3% 28.4% 2023 Creative & Media (Jan-Mar): 113.7 390 2022 Creative & Media (Jan-Mar): 147.9 403 YoY Comparison: -23.1% -3.2%
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