2023 CREATIVEAGENCIESNEW BUSINESSLEAGUE
Global / Mar 2023
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 Wieden & Kennedy MLB US, Chili's US Project, Google Search Brazil, Riot Games China 34.8 34.8 15 2 2 VMLY&R Coke India Retainer, Colgate (Ecommerce) Singapore Project , ThumsUp India Retainer 30.2 30.2 54 3 4 Ogilvy EIT Culture & Creativity Germany, Association Timisoara 2023 –European Capital of Culture Romania, Guangdong Aiko Solar Energy Technology Co., Ltd. China 26.2 26.2 95 4 6 Dentsu mBank S.A. Poland, Netia S.A. Poland, China Project 20.2 20.2 80 5 7 Havas Worldwide YILI GROUP China Project, ADP France Project, AFFINITY PETCARE Italy Project 17.2 17.2 69 6 5 M&C Saatchi Group Forest Essentials India, Securite Assurance Lebanon -, Natural Cycles US 16.8 16.8 69 7 3 R/GA Enterprise Holdings Global Content Production US, Metagenics Us, Allianz Uk 14.0 14.0 24 8 8 Grey Group Stella Artois Argentina Project, Aldi Germany Project, Desktop Brazil Project 11.3 10.5 45 9 10 BBDO Shimonoseki Boat Race(TV spot) Japan Project , AIIB - Asia Infrastructure Investment bank China Retained Retianer, Q Sai(SNS) Japan 8.9 8.9 43 10 11 DDB Halifax UK, Department of Tourism (DOT) Philippines Project, Department of Health (DOH) Philippines Project 13.9 8.9 28 11 17 Adam&Eve BT Business UK, Inspired Villages UK 6.5 6.5 5 12 9 MullenLowe Group US Golf Association (USGA) US, Manpower Group UK, Marriott Hotels & Resorts US Project 5.9 5.9 28 13 16 Wunderman Thompson Aditya Birla Estates India, Adani Enterprises Ltd. India, Cross Cloud Partners India 5.1 5.1 26 14 13 Code and Theory Finance Client 4.5 4.5 6 15 14 Accenture Song Edward Jones US 4.0 4.0 1 16 15 Terri & Sandy NestléHealth Science US 3.0 3.0 1 17 19 TBWA Sephora US Project, Pernod Ricard Australia, Kraft Heinz Australia, Moccona Australia 1.8 1.8 4 18 18 Centrick Kirloskar - Industrial Engines India, EFL CSR Project India 1.6 1.6 7 19 20 Tombras Casey's US, BMW Motorrad US Creative & Social AOR, BMW Motorrad US CRM AOR 1.2 1.2 3 20 25 Wondrlab Vectura Fertin Pharma Private Limited India Project, Greaves Electric Mobility Private Limited (Crompton) India Project 1.1 1.1 43 2023 (Jan-Mar): 209.4 693 2022 (Jan-Mar): 362.2 1,115 YoY Comparison: -42.2% -37.8%
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2023 MEDIA AGENCIES NEW BUSINESSLEAGUE
Global / Mar 2023
METHODOLOGY
The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 Omnicom Media Group L'Oreal US 60.0 60.0 1 2 2 EssenceMediacom Vivo India Technology, A2A Italy Energy, Flutter Entertainment plc UK 28.0 Clas Ohlson Norway 25.2 46 3 3 Havas Media Yili China AOR - DMP, Lidl Austria AOR - full media planning and 22.9 Loterias y Apuestas del Estado Spain 22.3 53 4 4 Mindshare Ford China, Florasis China, Bann Krong Nam Thailand 26.6 Suntory BRAND'S Taiwan Taiwan 22.2 39 5 5 OMD Oetker Group Global, Suntory BRAND'S Taiwan Taiwan, Kimberly20.9 TVN Chile Project 18.2 50 6 6 PHD BOGNER China, Stena Line Sweden, SHK - The Point Hong Kong 15.1 Fortum Sweden / Norway / Finland 14.4 45 7 7 Hearts & Science LG Australia, Rogers Sports and Media Canada, FIFA Womens World 13.3 13.3 4 8 8 dentsu X Qonto France, BPER Banca Italy, Delivery Hero Finland 10.9 10.9 31 9 9 Initiative Fortum Sweden / Norway / Finland, Falabella LATAM Chile, Nordic 9.5 Hesta Australia 8.6 41 10 142 iProspect Foodpanda - Malaysia Malaysia, Clas Ohlson Sweden, PT. Traveloka 5.5 5.5 41 11 37 Mediahub Esprit Global, Schwan’s company Brands US, Lodge Cast Iron US 5.0 5.0 3 12 10 Croud Dickies US, Aira UK 4.8 4.8 9 13 - NP Digital Eddy Pumps India, Barelabs - Sayan Supplements India, Inventure 4.7 4.7 62 14 18 Carat Loterias y Apuestas del Estado Spain, Calzedonia France, 4.2 Leukemia Foundation Australia 4.0 40 15 12 LS Digital SUPER SIX SPORTS GAMING PRIVATE LIMITED India, QUICK HEAL 3.5 3.5 30 16 11 Mediaplus Siemens Global 2.5 2.5 1 17 13 Cavas Worldwide Edward Jones US 2.0 2.0 1 18 15 M/SIX Associate Industries Limited Pakistan, Oil World Pvt Ltd Pakistan 1.7 1.7 16 19 14 Brainlabs Estée Lauder UK 1.5 1.5 1 20 20 Ryvalmedia Ray White Australia, Anthem Event/Live Theatrical Projects 1.1 1.1 10 2023 (Jan-Mar): 221.5 613 2022 (Jan-Mar): 199.9 640 YoY Comparison: 10.8% -4.2% 2023 Creative & Media (Jan-Mar): 430.9 1,306 2022 Creative & Media (Jan-Mar): 562.0 1,755 YoY Comparison: -23.3% -25.6%
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