2023 CREATIVEAGENCIESNEW BUSINESSLEAGUE
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 VMLY&R Pharma Client 6.43 6.43 8 2 3 Adam&Eve Halifax, BT Business, Inspired Villages 4.26 4.26 4 3 2 R/GA Beam Suntory 1.78 1.78 5 4 22 M&C Saatchi Group John Robins – Taskmaster , Harry/ Jamie x Sky Sports Audi golf 1.09 1.09 15 5 61 Dentsu Auto Client 0.84 0.84 4 6 4 Elvis Tate & Lyle Sugars, Lyle’s Golden Syrup 0.70 0.70 2 7 5 Perfect Storm Inntravel Digital, Costcutter Digital 0.70 0.70 2 8 6 Harbour BACX, Network Brand & Creative 0.66 0.66 2 9 7 MullenLowe Group Manpower Group 0.58 0.58 1 10 8 Havas Worldwide Sensible Portions Project, THE FOOTBALL ASSOCIATION Project, UNIVERSITY OF CUMBRIA 0.47 0.47 3 11 123 Grey Group Imperial Tobacco， Sky Bet 0.47 0.47 2 12 9 Wunderman Thompson BHF CRM, Virgin Red 0.43 0.43 2 13 10 Saatchi & Saatchi Alvarium Tiedemann 0.35 0.35 1 14 11 Pablo P&O Cruises 0.35 0.35 1 15 12 The Corner Asahi 0.35 0.35 1 16 13 Fold7 Thortful.com 0.35 0.35 1 17 14 Cheil Collinson 0.35 0.35 1 18 15 We are Pi Booking.com 0.35 0.35 1 19 16 Forsman & Bodenfors Mandarin Oriental Hotel Group 0.35 0.35 1 20 17 Ogilvy Lloyds Banking Group 0.23 0.23 1 2023 (Jan-Mar): 20.6 58 UK / Mar 2023
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2023 MEDIA AGENCIES NEW BUSINESSLEAGUE
UK / Mar 2023
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 EssenceMediacom Flutter Entertainment plc Gambling, Bourne Leisure Group Travel, Skybet, Flutter 9.61 9.61 4 2 2 Croud Aira, Frasers Group, Informa PLC Project, Magnet Kitchens 3.22 3.22 4 3 3 Brainlabs Estée Lauder 1.16 1.16 1 4 39 Wavemaker William Hill Holdings Limited 1.64 1.13 2 5 4 Havas Media Badoo, Dr Martens, Bumble, Brompton Project 0.89 0.89 4 6 5 OMD John Lewis Finance 0.59 0.59 2 7 6 Cheil Priority Pass 0.19 0.19 1 8 16 Carat SCS Furniture Stores 0.19 0.19 1 9 7 Total Media AJ Bell 0.16 0.16 1 10 8 Bountiful Cow La Famiglia Rana 0.16 0.16 1 11 9 Assembly Mandarin Oriental Hotel Group 0.16 0.16 1 12 10 Bicycle London Tate & Lyle Sugars 0.16 0.16 1 13 11 Wake The Bear Thortful.com 0.16 0.16 1 14 20 iProspect The Economist Group 0.16 0.16 1 15 12 M/SIX Webfleet solutions 0.10 0.10 1 16 13 Republic of Media Donald Russell 0.09 0.09 1 17 14 Atomic 212 Ponant 0.04 0.04 1 2023 (Jan-Mar): 17.9 28 METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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