R3 2023 March New Business League - US

2023 CREATIVEAGENCIESNEW BUSINESSLEAGUE

US / Mar 2023

RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 Wieden & Kennedy MLB US, Chili's US Project, Amazon Prime Global, Allstate US, Bloomberg US 22.3 22.3 6 2 2 R/GA Enterprise Holdings Global Content Production US, Metagenics Us, JPMorgan Chase US 8.8 8.8 6 3 3 Ogilvy Verizon US B2B 8.3 8.3 2 4 4 Dentsu Apple TV+ US 5.0 5.0 1 5 5 Code and Theory Finance Client 4.5 4.5 6 6 6 Accenture Song Edward Jones US 4.0 4.0 1 7 9 VMLY&R Alicorp US, ADT US, Conn's HomePlus US 3.1 3.1 8 8 7 Terri & Sandy NestléHealth Science US 3.0 3.0 1 9 8 MullenLowe Group US Golf Association (USGA) US, Marriott Hotels & Resorts US Project 2.0 2.0 2 10 10 M&C Saatchi Group Natural Cycles US, Samsonite US, glo US, Dasani US Project 1.3 1.3 5 11 11 Tombras Casey's US, BMW Motorrad US Creative & Social & CRM 1.2 1.2 3 12 12 Baker & Bonner Pegasus Bank US, Community Coffee US 0.9 0.9 2 13 74 McKinney Puma Run/Train Business US, Popeyes US 0.9 0.9 2 14 22 Grey Group AstraZeneca Brand US, Novo Nordisk US 0.6 0.6 2 15 13 Havas Worldwide Enterprise Holdings US, DICKIES US 0.5 0.5 2 16 14 Team One KB Home US Strategic 0.5 0.5 1 17 15 72andSunny Zillow US 0.5 0.5 1 18 16 Haberman Egglife Foods US 0.5 0.5 1 19 17 Joan Creative European Wax Center US 0.4 0.4 1 20 18 Ntooitive Digital Nékter Juice Bar US 0.4 0.4 1 2023 (Jan-Mar) 50.6 58 2022 (Jan-Mar) 113.1 101 YoY Comparison: -55.2% -42.6%

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2023 MEDIA AGENCIES NEW BUSINESSLEAGUE

US / Mar 2023

METHODOLOGY

The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Apr keting ROI.

RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 Omnicom Media Group L'Oreal US 60.0 60.0 1 2 2 Hearts & Science Jaguar Land Rover (JLR) Global 6.0 6.0 1 3 3 Dentsu x McCormick & Co US & Canada 4.0 4.0 1 4 4 PHD Philips Domestic Appliances Global 3.8 3.8 1 5 18 Mediahub Schwan’s company Brands US, Esprit Global, Lodge Cast Iron US 2.9 2.9 3 6 5 Mediaplus Siemens Global 2.5 2.5 1 7 6 Cavas Worldwide Edward Jones US 2.0 2.0 1 8 7 Havas Media Indrive Global AOR - full media planning and buying 1.0 1.0 1 9 8 Crossmedia Airbus US 1.0 1.0 1 10 9 OMD Boehringer Ingelheim HCP US 2.8 Edward Jones US 0.8 1 11 10 Croud Dickies US, Boll & Branch US, Bubble.io US, Baker Hughes US 0.7 0.7 5 12 11 9thWonder Vari US 0.3 0.3 1 13 12 Wieden & Kennedy Calzedonia (media) US 0.2 0.2 1 14 28 Carat SharkNinja US, Del Taco US 0.1 0.1 2 2023 (Jan-Mar) 43.0 25 2022 (Jan-Mar) 67.9 38 YoY Comparison: -36.6% -34.2% 2023 Creative & Media (Jan-Mar) 93.6 83 2022 Creative & Media (Jan-Mar) 180.9 139 YoY Comparison: -48.3% -40.3%

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