www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Australia/ March 2014
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ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
DDB
Sportingbet, Audi, Gumtree
4.05
4.05
2
4
McCann WorldGroup
Lion Dairy, Emporia Toilet Paper
3.88
3.88
3
2
Y&R
Hoyts Project, Adelaide City Council Project, Thomas Foods Project
3.79
3.79
4
3
Ogilvy
Tiffany & Co., AusIndustry
2.25
2.25
5
5
Leo Burnett
Honda
1.50
1.50
6
6
M&C Saatchi
Destination NSW
1.00
1.00
7
7
SapientNitro
Metlife, Citibank Project
0.78
0.78
8
8
Saatchi & Saatchi
Petronas Lubricant
0.20
0.20
9
11=
BMF
NCE
0.05
0.05
10
9
Grey Group
Canberra Outlet, GPET Project
0.05
0.05
11
10
TBWA
OneShift Project, Krispy Kreme Project
0.05
0.05
12=
11=
Clemenger BBDO
0.00
0.00
12=
11=
Lowe
0.00
0.00
12=
11=
Publicis
0.00
0.00
12=
11=
JWT
0.00
0.00
12=
11=
Dentsu
0.00
0.00
12=
11=
DraftFCB
0.00
0.00
12=
11=
Iris
0.00
0.00
12=
11=
Havas Worldwide
0.00
0.00
12=
11=
The Monkeys
0.00
0.00
AGENCY
RECENT WINS
RECENT LOSSES
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Australia/ March 2014
RANK THIS MONTH
RANK LAST MONTH
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6
2
14
3
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
Mitchells
Food & Beverage Service Client, Federal Government
7.17
OMD
HelloWorld, Pacific Brands, RACV
2.86
2
ZenithOptimedia
Honda (PB + Digital), Rabobank
1.91
1.91
4
3
Carat
Sara Lee, Mastercard, WA Police, Pindan
1.44
1.44
5
9=
PHD
Priceline, Amaysim, The Guardian
1.30
Banana Boat
1.22
6
1
MediaCom
Fonterra, Westpac Project
2.84
Pacific Brands
0.98
7
9=
Havas Media
Douwe Egberts, OneShift
0.40
8
5
Starcom MediaVest
Quiksilver
0.38
9
9=
Mindshare
Volvo
0.25
10
7
Vizeum
BPI
0.18
Cosmax
0.13
11
9=
MEC
Banana Boat, Hallmark
0.18
Jemena
0.11
12
8
Maxus
Thomas Jewellers
0.05
13
15
Initiative
TAL (Insurance Line), Bing Lee
0.92
Rabobank
(0.63)
14
9=
IKON
0.00
Coca-Cola
(1.65)
15
4
3.45
Mastercard
(4.12)
Universal McCann
Coca-Cola, Tourism Queensland, City Chain, Regus
7.17
Sara Lee
2.06
0.40
Hallmark Australia
0.33
0.25
0.05
The R3 New Business League has been compiled each of the last 139 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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