www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE China/ March 2014
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ESTIMATED YTD WIN REVENUE (RMB ￥m)
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Tiffany & Co., Old Navy, Samsonite, Herborist
70.15
2
7
McCann WorldGroup
Pharmaceuticals Client, Wyeth, Nippon
44.10
44.10
3
2
Publicis
Master Kong (biscuits & cookies)
25.20
25.20
4
3
Dentsu
Auto Client
30.48
24.18
5
4
JWT
AIG, New Balance, CLP Group Project
18.46
18.46
6
5
Saatchi & Saatchi
Volkswagen
12.60
12.60
7
10
TBWA
Lee Project, Paul & Shark
8.19
8.19
8
6
Lowe
Arda Kitchen Appliances, HNA Group
6.93
6.93
9
8
BBDO
Merck Clarityne, Choi Tai Fook & Platinum Project, BandAid Project
5.67
5.67
10
9
SapientNitro
Metlife, Citibank Project
4.91
4.91
11
11
M&C Saatchi
Sony China Project
0.25
0.25
12
12
Y&R
Education Client
0.19
0.19
13=
13=
Leo Burnett
0.00
0.00
13=
13=
BBH
0.00
0.00
13=
13=
DraftFCB
0.00
0.00
13=
13=
Wieden & Kennedy
0.00
0.00
13=
13=
Iris
0.00
0.00
13=
13=
Bates
0.00
0.00
13=
20
DDB
20
13=
Grey Group
21
21
Havas Worldwide
AGENCY
RECENT WINS
Sinomax, Hiersun Jewelry, Yili Ice Cream
Weetabix Digital
RECENT LOSSES
Yi Hao Dian
63.85
12.60
Volkswagen (Some Brands)
0.00
0.00
Sinomax
(4.73)
6.30
Master Kong (Biscuits & Cookies)
(18.90)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE China/ March 2014
ESTIMATED YTD WIN REVENUE (RMB ￥m)
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
RANK THIS MONTH
RANK LAST MONTH
1
2
OMD
Beiersdorf, Yili (TV Buying), Nutricia Early Life Nutrition
82.34
Amway TV Buying
76.04
2
1
Mindshare
L’Oreal China, Volvo
64.58
Amway TV Buying
58.28
3
14
Carat
Amway TV Buying， Club Med， Visit California
33.87
Ho Tram Hotel
10.07
4
3
Vizeum
AXA Tian Ping Auto Insurance, BPI
7.94
5
11=
ZenithOptimedia
Hunan Mobile(Buying), Biorio Pharm
8.60
6
4
Dentsu Media
Auto Client
5.32
5.32
7
5
Starcom MediaVest
Liby (Search), Guangzhou Mobile, Quicksilver
5.04
5.04
8
6
MEC
HuiYuan Juice, Ho Tram Hotel
4.27
3.09
9
9
Havas Media
Bausch+Lomb，Kose Project, Taikang Project
2.72
2.72
10
7
MediaCom
Nissin Fooda, MoMo China
2.68
2.68
11
8
PHD
Real Estate Client
0.79
0.79
13
11=
Universal McCann
Regus
0.32
0.32
12
10
Initiative
CPA
0.11
0.11
14
11=
Maxus
AGENCY
RECENT WINS
0.00
RECENT LOSSES
7.94
Club Med
Technology Client
5.37
(1.37)
The R3 New Business League has been compiled each of the last 139 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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