www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE China/ March 2014
1
ESTIMATED YTD WIN REVENUE (RMB ￥m)
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Tiffany & Co., Old Navy, Samsonite, Herborist
70.15
2
7
McCann WorldGroup
Pharmaceuticals Client, Wyeth, Nippon
44.10
44.10
3
2
Publicis
Master Kong (biscuits & cookies)
25.20
25.20
4
3
Dentsu
Auto Client
30.48
24.18
5
4
JWT
AIG, New Balance, CLP Group Project
18.46
18.46
6
5
Saatchi & Saatchi
Volkswagen
12.60
12.60
7
10
TBWA
Lee Project, Paul & Shark
8.19
8.19
8
6
Lowe
Arda Kitchen Appliances, HNA Group
6.93
6.93
9
8
BBDO
Merck Clarityne, Choi Tai Fook & Platinum Project, BandAid Project
5.67
5.67
10
9
SapientNitro
Metlife, Citibank Project
4.91
4.91
11
11
M&C Saatchi
Sony China Project
0.25
0.25
12
12
Y&R
Education Client
0.19
0.19
13=
13=
Leo Burnett
0.00
0.00
13=
13=
BBH
0.00
0.00
13=
13=
DraftFCB
0.00
0.00
13=
13=
Wieden & Kennedy
0.00
0.00
13=
13=
Iris
0.00
0.00
13=
13=
Bates
0.00
0.00
13=
20
DDB
20
13=
Grey Group
21
21
Havas Worldwide
AGENCY
RECENT WINS
Sinomax, Hiersun Jewelry, Yili Ice Cream
Weetabix Digital
RECENT LOSSES
Yi Hao Dian
63.85
12.60
Volkswagen (Some Brands)
0.00
0.00
Sinomax
(4.73)
6.30
Master Kong (Biscuits & Cookies)
(18.90)