www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Indonesia/ March 2014
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Grey Group
Electrolux, Djojonegoro C1000 Project, Allianz Project
1.81
1.81
2
2
Y&R
adidas, MERCK, Prudential Insurance
1.80
1.80
3
7
Dentsu
CP Prima, Gudang Garam
1.17
1.17
4
3
McCann WorldGroup
Orang Tua Group (Rainbow Brand)
0.64
0.64
5
4
Fortune Indonesia
Tupperware Project
0.30
0.30
6
5
Leo Burnett
Indofood (Pop Mie brand)
0.26
0.26
7
6
TBWA
Beiersdorf Project, Semen Merah Putih Project
0.18
0.18
8
8
JWT
CIGNA, Johnson's Baby Project
0.40
Indofood (Pop Mie brand)
0.15
9
9
Lowe
FrieslandCampina
0.20
Johnson's Baby Project
0.12
10
10
DDB
Prudential Project
0.04
0.04
11
11
Publicis
FMCG Client
0.01
0.01
12=
12=
BBDO
0.00
0.00
12=
12=
Bates
0.00
0.00
12=
12=
Havas Worldwide
0.00
0.00
12=
12=
M&C Saatchi
0.00
0.00
12=
12=
DraftFCB
0.00
0.00
12=
12=
Saatchi & Saatchi
0.00
0.00
18
12=
Ogilvy
0.00
0.00
AGENCY
RECENT WINS
RECENT LOSSES
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Indonesia/ March 2014
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
MEC
Ajinomoto, Lasallefoods, DSG International
1.28
1.28
2
2
MediaCom
DBS (Digital)
1.10
1.10
3
3
Vizeum
Reckitt Benckiser
1.00
1.00
4
13
Carat
Mondelez, Friesland Campina, Mastercard
2.25
Finance client
0.75
5
4
OMD
Beiersdorf
1.10
Lasallefoods
0.50
6
5
Touchpoint
OCBC, Pharos Group
0.15
0.15
7
7=
PHD
Firefly
0.14
0.14
8
6
Universal McCann
Ajinomoto Project
0.18
0.13
9=
7=
Initiative
0.00
0.00
9=
7=
Starcom MediaVest
0.00
0.00
9=
7=
ZenithOptimedia
0.00
0.00
9=
7=
Maxus
0.00
0.00
13
14
Dentsu Media
14
7=
Mindshare
15
15
Havas Media
AGENCY
RECENT WINS
Waku Waku TV Project, Ultra Jaya, Trilliun
PT Star Asia Ditributions
RECENT LOSSES
0.16
Ajinomoto
(0.34)
0.25
Mondelez
(0.75)
0.04
Reckitt Benckiser
(1.04)
The R3 New Business League has been compiled each of the last 139 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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