www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Japan/ March 2014
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Y&R
SBI ALApromo Project
1.03
1.03
2
2
McCann WorldGroup
Mitsubishi Materials, Oaklawn Project
0.82
0.82
3
3
Ogilvy
Sumitomo Metal Mining Project
0.71
0.71
4
5=
DDB
FXCM
0.30
0.30
5
4
Lowe
FrieslandCampina
0.20
0.20
6=
5=
TBWA
0.00
0.00
6=
5=
Leo Burnett
0.00
0.00
6=
5=
BBDO
0.00
0.00
6=
5=
Bates
0.00
0.00
6=
5=
Saatchi & Saatchi
0.00
0.00
6=
5=
M&C Saatchi
0.00
0.00
6=
5=
Wieden & Kennedy
0.00
0.00
6=
5=
Havas Worldwide
0.00
0.00
6=
5=
DraftFCB
0.00
0.00
6=
5=
Grey Group
0.00
0.00
6=
5=
Dentsu
0.00
0.00
6=
5=
JWT
0.00
0.00
6=
5=
Publicis
0.00
0.00
AGENCY
RECENT WINS
RECENT LOSSES
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Japan/ March 2014
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
2
Carat
Mondelez, Mastercard, KNT (digital)
1.17
1.17
2
1
MediaCom
Transportation Client
0.59
0.59
3
3
OMD
Technology Client, Tourism Australia
0.30
0.30
4
4
Universal McCann
SK Planet
0.20
0.11
5
7=
PHD
AirBNB
0.05
0.05
6=
5
Dentsu Media
Tourism Client
0.05
6=
6
Havas Media
AVL Japan
0.04
0.04
8
7=
ZenithOptimedia
Tourism Client
0.03
0.03
9
7=
Vizeum
BPI
0.01
0.01
10
7=
Starcom MediaVest
0.00
0.00
11
13
MEC
Michelin Digital, DHL Supply Chain
0.03
Tourism Client
(0.05)
12
7=
Mindshare
Volvo
0.48
Mondelez
(0.52)
AGENCY
RECENT WINS
RECENT LOSSES
KNT (digital)
0.04
The R3 New Business League has been compiled each of the last 138 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
2