www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Malaysia/ March 2014
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ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
JWT
Carlsberg
1.00
1.00
2
3
DDB
Tropicana Gardens, Mudah.my
0.60
0.60
3
2
Ogilvy
Courts, Astro
0.51
0.51
4
8
McCann WorldGroup
Technology Client
0.38
0.38
5
4
Saatchi & Saatchi
Mister Potato, Mamee
0.35
6
5
Lowe
FrieslandCampina
0.20
0.20
7
6
Y&R
FMCG Client
0.11
0.11
8
7
TBWA
Mondelez Sales, Selangor Dredging Berhad
0.10
0.10
9
9
Grey Group
Maybank Project
0.04
0.04
10
10
Publicis
Intel Project,
0.04
0.04
11
11
Leo Burnett
Malaysia Nature Society, Maxis Online Store Project
0.03
0.03
12=
12=
Dentsu
0.00
0.00
12=
12=
BBH
0.00
0.00
12=
12=
DraftFCB
0.00
0.00
12=
12=
Bates
0.00
0.00
12=
12=
M&C Saatchi
0.00
0.00
12=
12=
BBDO
0.00
0.00
12=
12=
Havas Worldwide
0.00
0.00
AGENCY
RECENT WINS
RECENT LOSSES
Mondelez Sales
0.28
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Malaysia/ March 2014
RANK THIS MONTH
RANK LAST MONTH
1
1
2
6=
3
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
Mindshare
Nestle
3.25
Mondelez
2.25
Universal McCann
Cerebos Digital, Southern Union
0.97
Mastercard
0.92
2
Carat
Mondelez, Mastercard, Gamuda Land
1.54
Southern Union
0.64
4
3
Vizeum
Kakao
0.24
0.24
5
5
PHD
Firefly
0.17
0.17
6
4
Dentsu
Tourism Client
0.05
0.05
7=
6=
Starcom MediaVest
0.00
0.00
7=
6=
Initiative
0.00
0.00
7=
6=
MediaCom
0.00
0.00
7=
6=
Maxus
0.00
0.00
11
6=
ZenithOptimedia
0.00
Gamuda Land
(0.01)
12
12
MEC
Schick (Digital), Gleneagles Hospital
0.03
Tourism Client
(0.03)
13
14
OMD
Tourism Australia, University of Southhampton
0.27
Ginvera
(0.19)
14
13
Havas Media
0.00
Kakao
(0.23)
The R3 New Business League has been compiled each of the last 139 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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