www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Philippines/ March 2014
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RANK THIS MONTH
RANK LAST MONTH
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1
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9=
3=
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
McCann WorldGroup
Technology Client
1.94
1.94
Saatchi & Saatchi
Toyota Motor(Yaris), Huawei Technologies Project
1.40
1.40
2
TBWA
Converge ICT
0.30
0.30
3=
3
Leo Burnett
Finance Client
0.30
0.30
5
4
Grey Group
Fitness First Project,
0.26
0.26
6
5
Publicis
Canon Printers, Jollibee Project, Firefly
0.09
0.09
7
6
DDB
Ipanema, Habitat for Humanity
0.05
0.05
8
7
Y&R
Education Client
0.03
0.03
9
8
Ogilvy
Mondelez (Toblerone) Project, South Stream Commercial Development Project, HBO Asia Project
0.02
0.02
10=
9=
BBDO
0.00
0.00
10=
9=
JWT
0.00
0.00
10=
9=
Bates
0.00
0.00
10=
9=
M&C Saatchi
0.00
0.00
10=
9=
DraftFCB
0.00
0.00
16
16
Lowe
0.00
FMCG Client
(0.01)
17
17
Havas Worldwide
0.00
Asia Brewery
(0.02)
18
9=
Dentsu
0.00
Toyota Motor（Brand: Yaris）
(0.50)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Philippines/ March 2014
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
ZenithOptimedia
Nestle, Wyeth, Tata Motors, All Phones
4.39
4.39
2
5
Starcom MediaVest
Easy Taxi, Smart Telco Digital, Splash
2.03
2.03
3
8=
Carat
Mondelez, Mastercard
1.03
1.03
4
12
Havas Media
Shakeys (Mobile), Ayala Mall (Mobile)
1.24
5
2
Vizeum
Reckitt Benckiser
0.52
6
3
Universal McCann
H&M, Russell Hobbs Project
0.22
7
7
OMD
First Philippine Holdings Corp, Syngenta
0.18
0.18
8
4
MediaCom
JFC, Mentholatum
0.16
0.16
9
6
Dentsu
Yamaha Motor, Ajinomoto Project
0.10
0.10
10=
8=
Maxus
0.00
0.00
10=
8=
Initiative
0.00
0.00
12
13
MEC
Beiersdorf (Nivea), Ellipse Cologne, Toyota ASEAN Safety Campaign
0.49
Wyeth
(0.27)
13
14
PHD
Save the Children International, Australian Institute Higher Ed.
0.07
Beiersdorf (Nivea)
(0.38)
14
8=
Mindshare
0.50
Mondelez
(0.50)
AGENCY
RECENT WINS
RECENT LOSSES
Reckitt Benckiser
0.72
0.52
Mastercard
0.19
The R3 New Business League has been compiled each of the last 139 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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