www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Singapore/ March 2014
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
2
McCann WorldGroup
Petronas Project
2.36
2.36
2
9
Ogilvy
Singapore International Festival of Arts, Putien Holdings Project, Outsystem Project
1.59
1.59
3
1
DDB
FMCG Client
1.35
1.35
4
3
Grey Group
Sentosa (Digital), Wyeth (Digital), Pringles Project
1.00
1.00
5
4
SapientNitro
Unilever Project
0.57
0.57
6
5
Dentsu
Auto Client
0.44
0.44
7
6
Y&R
Education Client
0.34
0.34
8
12=
BBDO
APB
0.30
0.30
9=
7
Lowe
FrieslandCampina
0.20
0.20
9=
8
JWT
Carlsberg
0.20
0.20
10
10
Leo Burnett
SkyScanner Project, MBT Project
0.10
0.10
12
11
Publicis
Tuan Sing Project
0.02
0.02
13=
12=
TBWA
0.00
0.00
13=
12=
Iris
0.00
0.00
13=
12=
M&C Saatchi
0.00
0.00
13=
12=
Bates
0.00
0.00
13=
12=
Saatchi & Saatchi
0.00
0.00
13=
12=
Havas Worldwide
0.00
0.00
13=
12=
DraftFCB
0.00
0.00
13=
12=
BBH
0.00
0.00
AGENCY
RECENT WINS
RECENT LOSSES
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Singapore/ March 2014
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
4
Starcom MediaVest
Wing tai, Robinsons,
0.90
0.75
2
6
Dentsu Media
Tourism Client
0.65
0.65
3
2
OMD
Cortina Watch, National Library Board Project
0.42
0.42
4
1
Carat
Mondelez, Mastercard
0.36
0.36
5
3
Havas Media
American Tourister Project, Themos Project
0.37
6
7=
PHD
Firefly, Mount Faber Cable Car
0.20
7
5
Universal McCann
NEA (Dengue)
0.26
Mastercard
0.16
8
14
ZenithOptimedia
Lactalis, Popeyes Louisiana Chicken, Parmalat
0.38
Wing tai
0.01
9=
7=
Initiative
0.00
0.00
9=
7=
MediaCom
0.00
0.00
9=
7=
Vizeum
0.00
0.00
9=
7=
Maxus
0.00
0.00
13
13
MEC
14
7=
Mindshare
AGENCY
RECENT WINS
Sunrise, Sony Playstation
RECENT LOSSES
Ram Pacific
0.31
0.20
0.03
Tourism Client
(0.02)
0.00
Mondelez
(0.14)
The R3 New Business League has been compiled each of the last 139 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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