www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Thailand/ March 2014
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ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Cera Cecure, Watsons, The Siam Industrial Wire Project
3.60
2
2
Leo Burnett
Chevrolet Project, Advanced Info Service Project, JK Herbs International Project
1.08
1.08
3
3
TBWA
SCG Cement, PTT Corporate, Kantana Group Project
1.03
1.03
4
7
Dentsu
AP Honda Project, MSIG Insurance
0.84
0.84
5
6
Y&R
Giffarine, King Power
0.63
0.63
6
4
McCann WorldGroup
Technology Client
0.68
Tourism Authority of Thailand Project
0.61
7
16
BBDO
Honda Automobile, Oppo Thai
0.60
Watsons
0.57
8
5
DDB
Calpis Lacto, Bento Project
0.34
0.34
9
9=
Saatchi & Saatchi
Novartis, Virgin Active,
0.09
0.09
10
8
Publicis
Beiersdorf, Unif Project
0.02
0.02
11=
9=
Lowe
0.00
0.00
11=
9=
Grey Group
0.00
0.00
11=
9=
M&C Saatchi
0.00
0.00
11=
9=
Havas Worldwide
0.00
0.00
11=
9=
DraftFCB
0.00
0.00
11=
9=
JWT
0.00
AGENCY
RECENT WINS
RECENT LOSSES
Sukishi Intergroup Project
Sales client
3.59
(0.15)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Thailand/ March 2014
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Carat
Mondelez, Friesland Campina, Scotch Industrial
2.03
2
2
Initiative
Kingpower Duty Free, Thai Bev - Chang, Thai AirAsia X
1.23
1.23
3
8=
Starcom MediaVest
Electricity Authority of Thailand
1.00
1.00
4
3
Vizeum
Reckitt Benckiser, Samsonite
0.54
0.54
5
4
PHD
Tipco (Aura)
0.43
0.43
6
5
Dentsu Media
Bangkok Insurance Project, Krung Thai Card Project, Sharp Project
0.39
0.39
7
6
OMD
PTT (International), Schneider, Wall Street English
0.31
0.31
8
7
Universal McCann
British Council, Subway Project
0.02
0.02
9
8=
MEC
Eastern Star Real Estate Public
0.01
0.01
10
8=
MPG
0.00
0.00
11
8=
Maxus
0.00
Samsonite
(0.04)
12
8=
Mindshare
0.00
Kingpower Duty Free
(0.38)
13
14
ZenithOptimedia
0.00
Reckitt Benckiser
(0.50)
14
8=
MediaCom
0.05
Mondelez
(0.73)
AGENCY
RECENT WINS
Kiatnakin Bank
RECENT LOSSES
Regus
2.02
The R3 New Business League has been compiled each of the last 139 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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