www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Vietnam/ March 2014
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ESTIMATED OVERALL YTD REVENUE (USD $m)
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Dentsu
Yamaha Project, Toyota Project, Pizza Hut Project, Merck Project
0.84
0.84
2
Ogilvy
Jadovie Project, FV Project
0.46
0.46
3
3
JWT
Technology Client
0.29
0.29
4
4
Y&R
VP Bank, Revlon
0.15
0.15
5
5
TBWA
Roche Project
0.05
6
6
DDB
TP Bank
0.04
0.04
7=
7=
Lowe
0.00
0.00
7=
7=
Grey Group
0.00
0.00
7=
7=
BBDO
0.00
0.00
7=
7=
Bates
0.00
0.00
7=
7=
Publicis
0.00
0.00
7=
7=
Havas Worldwide
0.00
0.00
7=
7=
DraftFCB
0.00
0.00
7=
7=
Saatchi & Saatchi
0.00
0.00
15
15
Leo Burnett
0.00
RANK THIS MONTH
RANK LAST MONTH
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1
2
AGENCY
RECENT LOSSES
Pham Nguyen
VP Bank
0.04
(0.08)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Vietnam/ March 2014
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
ZenithOptimedia
Masan, Perfetti
0.55
0.55
2
2
MEC
Grand Ho Tram
0.10
0.10
3
4=
OMD
A&T
0.05
0.05
4
3
PHD
Piaggio
0.04
0.04
5
12
Carat
Mondelez, Mastercard
0.13
Grand Ho Tram
0.03
6
4=
Mindshare
Volvo
0.10
Mondelez
0.02
7=
4=
MediaCom
0.00
0.00
7=
4=
Maxus
0.00
0.00
7=
4=
Dentsu Media
0.00
0.00
7=
4=
Havas Media
0.00
0.00
7=
4=
Initiative
0.00
0.00
7=
4=
Starcom MediaVest
0.00
0.00
AGENCY
RECENT WINS
RECENT LOSSES
The R3 New Business League has been compiled each of the last 139 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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