www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific/ May 2013
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
China Fortune Land Development China, Home Centre India, Purina New Zealand, Moncler HongKong
45.19
Cadbury China Project
44.07
2
2
McCann WorldGroup
Federal Govt Education Reform Australia, DNB China, Kbank Thailand
42.34
Ping An Bank China
40.98
3
3
DDB
Global Nutri Foods India, Unilever Singapore, Mahindra India, KMP Thailand
24.01
Tourism Australia Global
17.82
4
4
Leo Burnett
Samsung Electronics Taiwan, Twinings Regional, Mini BMW Japan
13.66
Proton Malaysia
12.86
5
5
Y&R
Dick Smith Australia, BMA Australia, Ping An Bank China, Movenpick Hotel Vietnam Project
12.83
12.83
6
13
BBDO
Tourism Australia Global, Charoen Pokphand Food Thailand, Old Navy Japan
11.51
11.21
7
6
TBWA
Santos Group Indonesia, Gudang Garam Indonesia Project, EGAT Thailand
10.51
365mc Holdings Korea
9.07
8
10
JWT
GSK HongKong, China Unicom China, STB Sinapore
9.50
Cargill India
8.99
9
7
Saatchi & Saatchi
HSBC China, Huawei China, Thanachart Bank Thailand, Buick China, Mazda CX-7 and Mazda 6 China
8.72
Experion India
8.42
10
9
Publicis
ChangAn Car China, Dangdang China, NT Tourism Australia
8.09
Peters Ice Cream Australia
7.69
11
8
Lowe
The Wadia Group India, Coir Board India, Max Bupa Health Insurance India
8.36
12
11
Grey Group
Amway China Project, Sumeru Knit India, MengNiu China Projects
5.96
SpiceJet India
5.38
13
14
BBH
Clarks Global, Child Rights Organisation Project India, Pirelli Global
5.20
STB Sinapore
2.04
14
12
Dentsu
Ministry of Trade and Industry Singapore, Honda Thailand, Toshiba India
4.39
1.91
15
15
Iris
adidas Regional
1.00
1.00
16
16
SapientNitro
Microsoft Store Launch China, McLaren P1 China
0.80
0.80
17
17
DraftFCB
Salvation Army New Zealand, Paper Plus New Zealand, Whirlpool India
2.08
18
19=
Havas Worldwide
Del Monte India
0.40
0.40
19
19=
Wieden & Kennedy
0.00
0.00
20
18
M&C Saatchi
Honda Motorcycles Project Japan, JCB Card Project, British Council Hong Kong
0.15
21
21
Bates
Relaxa Indonesia, Kumar Properties India, General Insurance Council India
1.22
AGENCY
RECENT WINS
RECENT LOSSES
6.93
Westfield Group New Zealand
Dick Smith Australia
0.75
(0.68)
(2.79)