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CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific/ May 2013
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ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
China Fortune Land Development China, Home Centre India, Purina New Zealand, Moncler HongKong
45.19
Cadbury China Project
44.07
2
2
McCann WorldGroup
Federal Govt Education Reform Australia, DNB China, Kbank Thailand
42.34
Ping An Bank China
40.98
3
3
DDB
Global Nutri Foods India, Unilever Singapore, Mahindra India, KMP Thailand
24.01
Tourism Australia Global
17.82
4
4
Leo Burnett
Samsung Electronics Taiwan, Twinings Regional, Mini BMW Japan
13.66
Proton Malaysia
12.86
5
5
Y&R
Dick Smith Australia, BMA Australia, Ping An Bank China, Movenpick Hotel Vietnam Project
12.83
12.83
6
13
BBDO
Tourism Australia Global, Charoen Pokphand Food Thailand, Old Navy Japan
11.51
11.21
7
6
TBWA
Santos Group Indonesia, Gudang Garam Indonesia Project, EGAT Thailand
10.51
365mc Holdings Korea
9.07
8
10
JWT
GSK HongKong, China Unicom China, STB Sinapore
9.50
Cargill India
8.99
9
7
Saatchi & Saatchi
HSBC China, Huawei China, Thanachart Bank Thailand, Buick China, Mazda CX-7 and Mazda 6 China
8.72
Experion India
8.42
10
9
Publicis
ChangAn Car China, Dangdang China, NT Tourism Australia
8.09
Peters Ice Cream Australia
7.69
11
8
Lowe
The Wadia Group India, Coir Board India, Max Bupa Health Insurance India
8.36
12
11
Grey Group
Amway China Project, Sumeru Knit India, MengNiu China Projects
5.96
SpiceJet India
5.38
13
14
BBH
Clarks Global, Child Rights Organisation Project India, Pirelli Global
5.20
STB Sinapore
2.04
14
12
Dentsu
Ministry of Trade and Industry Singapore, Honda Thailand, Toshiba India
4.39
1.91
15
15
Iris
adidas Regional
1.00
1.00
16
16
SapientNitro
Microsoft Store Launch China, McLaren P1 China
0.80
0.80
17
17
DraftFCB
Salvation Army New Zealand, Paper Plus New Zealand, Whirlpool India
2.08
18
19=
Havas Worldwide
Del Monte India
0.40
0.40
19
19=
Wieden & Kennedy
0.00
0.00
20
18
M&C Saatchi
Honda Motorcycles Project Japan, JCB Card Project, British Council Hong Kong
0.15
21
21
Bates
Relaxa Indonesia, Kumar Properties India, General Insurance Council India
1.22
AGENCY
RECENT WINS
RECENT LOSSES
6.93
Westfield Group New Zealand
Dick Smith Australia
0.75
(0.68)
(2.79)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific/ May 2013 ESTIMATED OVERALL YTD REVENUE (USD $m)
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
ZenithOptimedia
Merck Regional, Parmalat Australia, Gopal Zarda India, Maybank Regional
16.77
BMW Project Taiwan
14.76
3
Carat
China Industrial bank China, Enises China, Dick Smith New Zealand, Wireless Device Supply Thailand
10.53
Perfetti Van Melle China
9.41
3
2
MediaCom
bookmytable.in India, 1Cover Insurance New Zealand, OPPO China
9.85
Mundi Pharma Regional
8.39
4
4
OMD
Agile Real Estate China, National Environment Agency Singapore
15.35
Merck Vietnam
7.79
5
10
Havas Media
LG Global, DBS Singapore, Mundi Pharma Regional, H&M Indonesia
6.51
Far East Organization Singapore
5.66
6
5
MEC
Mitsubishi Australia and Thailand, Maytag Taiwan, STB Singapore
6.33
T.G.I. Friday's Tanwan
5.10
7
7
Initiative
Amazon Global, Hachette Collection Taiwan, SNNP Thailand
4.79
8
6
Vizeum
9
8
PHD
10
9
Universal McCann
11
12=
Starcom MediaVest
12
11
Dentsu Media
13
12=
14
14
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
Charoenphan Intergroup Thailand, Tetra Pak Thailand, Burberry Regional, BMW Australia Hotels.com China, Norwegian Salmon Board China, Menarini Australia, Mitsubishi Indonesia H&M Australia, NeNe Chicken Korea, PT Hutchison CP Telecommunications Indonesia Muang Thai Insurance Thailand, Philippines Airlines Thailand, MCC Land Singapore,
RECENT LOSSES
4.79
4.77
TTK Healthcare India
4.17
4.07
Merck Philippines
3.57
6.74
Nestle HongKong
3.51
4.43
PTTEP Thailand
2.39
Mandom India, Kansai Paint Indonesia, Semen Indonesia
3.25
TH Milk Vietnam
2.06
Maxus
Seleco Seaweed Thailand, PTTEP Thailand, Tesco Malaysia
3.55
Enises China
1.24
Mindshare
Dyson Global, Apollo Hospitals India, Swiss International Air Lines Singapore
1.80
Merck China
(6.12)
The R3 New Business League has been compiled each of the last 129 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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