www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Australia/ May 2013
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ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Y&R
Dick Smith, BMA, Jasmin Skincare, BP
6.35
6.35
2
3
McCann WorldGroup
Federal Gov't Education Reform, Spotlight, Pioneer
4.39
4.39
3
2
DDB
Telstra Awards, Opera Australia, Sustagen Project
2.75
2.75
4
4=
Ogilvy
ALGA, Disability Carers, Mercer
2.35
2.35
5
8
Clemenger BBDO
Legacy
2.10
2.10
6
4=
Lowe
Office of Road Safety
1.00
1.00
7
6
Leo Burnett
Peters Ice Cream, Symantec Project
0.94
0.94
8
7
Publicis
NT Tourism Project, Personalised Plates Queensland
1.05
9
9=
JWT
Michelle Bridges
0.30
0.30
10
9=
Grey Group
Bulla Dairy Foods,
0.30
0.30
11=
10=
SapientNitro
0.00
0.00
11=
10=
Saatchi & Saatchi
0.00
0.00
11=
10=
Iris
0.00
0.00
11=
10=
Dentsu
0.00
0.00
11=
10=
Havas Worldwide
0.00
0.00
11=
10=
The Monkeys
0.00
0.00
11=
10=
BMF
0.00
0.00
11=
10=
Host
0.00
0.00
11=
10=
DraftFCB
0.00
0.00
20
21
TBWA
21
22
22
10=
AGENCY
RECENT WINS
HotelClub Project, GYG Project, Telstra Project
RECENT LOSSES
Peters Ice Cream
0.75
0.12
Pernod Ricard
(0.49)
Droga5
0.00
Telstra Awards
(0.75)
M&C Saatchi
0.00
Dick Smith
(0.83)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Australia/ May 2013
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
ZenithOptimedia
Parmalat, Merck, Tourism NT
3.11
3.11
2
6
MEC
Mitsubishi, Tiger Airways
2.39
2.39
3
7
Mitchells
MCC, Specsavers
1.57
1.55
4
2
Vizeum
BMW, Soda Stream, Burberry
1.47
1.47
5
3
Carat
Tourism California, Oodles, Danone and Murray Goulburn, Marriner Theatre
1.29
1.29
6
4
MediaCom
7
5
IKON
8
8
9
AGENCY
RECENT WINS
RECENT LOSSES
1.86
MyBudget Digital
1.09
Clinique, Estee Lauder, Bing Lee
1.05
iNova
0.90
Initiative
Murdoch University, Manheim Auctions, Brownes Dairy
0.81
0.81
10=
PHD
Hotels.com, Menarini, Bentley Motors
0.88
0.68
10
10=
Havas Media
LG
0.60
0.60
11
9
Maxus
Dibella Coffee Digital Project
0.01
0.01
12
13
Universal McCann
H&M, Speedlink Services
0.22
Burberry
(0.03)
13
14
OMD
Top Deck, Dixon Advisory, MyBudget Digital
0.22
Brownes Dairy
(0.08)
14
12
Mindshare
0.00
LG
(0.10)
15
15
Starcom MediaVest
0.20
Top Deck
(0.53)
Europcar Digital
The R3 New Business League has been compiled each of the last 129 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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