www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE China/ May 2013
1
ESTIMATED YTD WIN REVENUE (RMB ￥m)
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Wandoujia, China Fortune Land Development, BeDook
79.81
2
2
McCann WorldGroup
SABIC, China Telecom, Mabelle
65.65
63.76
3
3
Saatchi & Saatchi
Huawei Global Design, HSBC Premier, Cadbury
51.13
51.13
4
4
Publicis
VW Internal club Project, TSKF Beijing Pharmacy Promotion Project, Haier Project
35.39
35.39
5
15=
JWT
China Unicom, STB
25.50
25.20
6
5
BBH
Clarks Global, Qoros Global
17.64
16.61
7
8
Grey Group
Amway Project, Johnson & Johnsons Project, MengNiu The X Factor Project
14.46
14.46
8
6
Leo Burnett
Vasto, Funglian Project, BMW Greater China
16.23
14.43
9
7
Y&R
Ping An Bank, Huawei, Guiyang IFC
14.33
14.33
10
13=
BBDO
Tourism Australia, Corneliani Project
10.55
10.55
11
9
DDB
Meizu, Tsing Tao, Oris, Shanshui Beer
5.49
12
10
Lowe
Heineken, Garuda Indonesia Global
6.30
6.30
13
11
SapientNitro
Microsoft Store Launch, McLaren P1
5.04
5.04
14
13=
TBWA
Bosch
0.47
0.47
15=
15=
Wieden & Kennedy
0.00
0.00
15=
15=
M&C Saatchi
0.00
0.00
15=
15=
WE
0.00
0.00
15=
15=
Iris
0.00
0.00
15=
15=
Havas Worldwide
0.00
0.00
20
21
DraftFCB
Mengniu Dairy Project, CITIC Bank Credit Card, JunLeBao
3.21
21
12
Dentsu
Yili Products Digital
1.26
22
22
Bates
AGENCY
RECENT WINS
0.00
RECENT LOSSES
Cadbury
Tourism Australia
Sanofi
76.53
6.77
(2.11)
(11.34)
Buick
(25.20)