www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE India/ May 2013
1
ESTIMATED YTD WIN REVENUE (Crore)
ESTIMATED OVERALL YTD REVENUE (Crore)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Astral Poly Technik, Home Centre, VGN Developers
307.35
2
4
Mudra DDB
Kalamandir, Global Nutri Foods, Birla Sunlife Insurance, UNICEF
297.14
291.43
3
2
Leo Burnett
Cargill, West Pioneer Properties, Indusind Bank Project
209.67
209.67
4
3
McCann WorldGroup
Intel, livguard, SABIC
177.32
176.84
5
5
Lowe
The Wadia Group, Cotton Asia Textile Industries, Coir Board, Department of Tourism
82.36
82.36
6
6
Grey Group India
ICICI Bank, Sumeru Knits, Indian Oil Corporation
65.62
7=
7=
Bates 141
Kumar Properties, General Insurance Council, IRDA
24.61
7=
7=
DraftFCB
Whirlpool, Lotte, Polycab Wires
29.43
7=
10
Dentsu
Suntory Narang, Max Healthcare
24.51
10
9
JWT
SpiceJet, K7 Computing, KidZania
48.25
11
20
Havas Worldwide
Del Monte
19.30
19.30
12=
11=
Contract Advertising
Star Plus
14.48
14.48
12=
11=
Rediffusion Y&R
Anandabazar Patrika, Abbott Digene
14.48
14.48
14
13
BBH
Child rights organisation Project
9.65
9.65
15
15
TBWA
Nissan Datsun
13.51
16
14
Publicis + Publicis Ambiance
Subway, Ariisto Realtors, KUL
3.38
3.38
17=
16=
M&C Saatchi
0.00
0.00
17=
17
Percept
0.00
0.00
17=
18
Law and Kenneth
0.00
0.00
17=
19
RK Swamy BBDO
0.00
0.00
17=
21
Iris
0.00
0.00
17=
22
Wieden & Kennedy
0.00
0.00
17=
23
Madison Creative
0.00
0.00
24
24
Saatchi & Saatchi
0.00
AGENCY
RECENT WINS
RECENT LOSSES
Star Plus
SpiceJet
307.35
41.50
24.61
Abbott Digene
24.61
24.51
Cargill
Style Spa
Experion
24.13
3.86
(14.48)