www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE India/ May 2013
1
ESTIMATED YTD WIN REVENUE (Crore)
ESTIMATED OVERALL YTD REVENUE (Crore)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Astral Poly Technik, Home Centre, VGN Developers
307.35
2
4
Mudra DDB
Kalamandir, Global Nutri Foods, Birla Sunlife Insurance, UNICEF
297.14
291.43
3
2
Leo Burnett
Cargill, West Pioneer Properties, Indusind Bank Project
209.67
209.67
4
3
McCann WorldGroup
Intel, livguard, SABIC
177.32
176.84
5
5
Lowe
The Wadia Group, Cotton Asia Textile Industries, Coir Board, Department of Tourism
82.36
82.36
6
6
Grey Group India
ICICI Bank, Sumeru Knits, Indian Oil Corporation
65.62
7=
7=
Bates 141
Kumar Properties, General Insurance Council, IRDA
24.61
7=
7=
DraftFCB
Whirlpool, Lotte, Polycab Wires
29.43
7=
10
Dentsu
Suntory Narang, Max Healthcare
24.51
10
9
JWT
SpiceJet, K7 Computing, KidZania
48.25
11
20
Havas Worldwide
Del Monte
19.30
19.30
12=
11=
Contract Advertising
Star Plus
14.48
14.48
12=
11=
Rediffusion Y&R
Anandabazar Patrika, Abbott Digene
14.48
14.48
14
13
BBH
Child rights organisation Project
9.65
9.65
15
15
TBWA
Nissan Datsun
13.51
16
14
Publicis + Publicis Ambiance
Subway, Ariisto Realtors, KUL
3.38
3.38
17=
16=
M&C Saatchi
0.00
0.00
17=
17
Percept
0.00
0.00
17=
18
Law and Kenneth
0.00
0.00
17=
19
RK Swamy BBDO
0.00
0.00
17=
21
Iris
0.00
0.00
17=
22
Wieden & Kennedy
0.00
0.00
17=
23
Madison Creative
0.00
0.00
24
24
Saatchi & Saatchi
0.00
AGENCY
RECENT WINS
RECENT LOSSES
Star Plus
SpiceJet
307.35
41.50
24.61
Abbott Digene
24.61
24.51
Cargill
Style Spa
Experion
24.13
3.86
(14.48)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE India/ May 2013 ESTIMATED OVERALL YTD REVENUE (Crore)
RECENT WINS
ESTIMATED YTD WIN REVENUE (Crore)
Lintas Media Group
Canvera, Greenply Laminates, John Deere Tractors
137.51
137.51
2
Lodestar Universal
Santoor
120.63
120.63
3
3
OMD
Go Daddy India, Adlabs Imagica, Luxottica, TTK Healthcare
113.39
113.39
4
4
Havas Media
Simmtronics, Neo Milk, Shaadi.com
106.15
5
5
MediaCom
bookmytable.in, Mars Wrigley
77.20
77.20
6
6
Maxus
Musafir Com India, Xeco Website Management Services, Tata Tea
69.24
69.24
7
8
ZenithOptimedia
Gopal Zarda, Panasonic, Intuit
72.38
McCain Foods
57.90
8
7
Carat
Tzinga, Mosons Extractions, Hector Beverages
35.64
Luxottica
25.99
9
15
Madison Media
Maxx Mobiles, Ruchi Soya
69.96
18.82
10
11
Dentsu Media
Mandom, Suntory Narang
12.45
12.45
11
9
MEC
KFJ Gold & Diamonds, Dixcy Scott, Bluestone
43.43
12
10
Mindshare
Apollo Hospitals
4.83
4.83
13=
12=
PHD
0.00
0.00
13=
12=
TME
0.00
0.00
13=
12=
Allied Media
0.00
0.00
16
16
Vizeum
0.00
17
17
Starcom MediaVest
0.00
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
RECENT LOSSES
Maxx Mobiles
Ruchi Soya
TTK Healthcare
82.03
12.06
(9.65)
(14.48)
The R3 New Business League has been compiled each of the last 129 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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