www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Indonesia/ May 2013
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Lowe
Garuda Indonesia Global
1.00
1.00
2
2
McCann WorldGroup
UDC Project, Perfetti Van Melle
0.71
0.71
3
3
DDB
PT Idea Karya Indonesia, Bloomberg TV
0.60
0.60
4
10
TBWA
Santos ABC Coffee, Gudang Garam Project, Intel Project
0.53
0.53
5=
4=
JWT
Indosat IM3, Matrix and Mentari
0.50
0.50
5=
4=
Leo Burnett
Twinings Project
0.50
0.50
7
6
Dentsu
Calpis Indonesia, TETRA PAK, Semen Gresik
0.47
0.47
8
7
Y&R
LG Mobile, XL Indonesia
0.38
0.38
9
8
Bates
Relaxa, Unilever Digital
0.37
0.37
10
9
Grey Group
DSG Surya Mas Indonesia Projects
0.30
0.30
11
11
Publicis
Periplus Bookshop Project, Periplus
0.26
0.26
12
12
Fortune Indonesia
Dulux AkzoNobel Decorative, Takeda Indonesia, Djarum
0.14
0.14
13
14
Ogilvy
Jasa Marga Project
0.10
0.10
14=
15=
BBDO
0.00
0.00
14=
15=
Saatchi & Saatchi
0.00
0.00
14=
15=
Havas Worldwide
0.00
0.00
14=
15=
M&C Saatchi
0.00
0.00
14=
15=
DraftFCB
0.00
0.00
AGENCY
RECENT WINS
RECENT LOSSES
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Indonesia/ May 2013
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Dentsu Media
Kansai Paint, Semen Indonesia, Perusahaan Gas Negara
2.31
2
2
Havas Media
H&M
1.18
1.18
3
3
Starcom MediaVest
Garuda Indonesia Global
0.88
0.88
4
4
ZenithOptimedia
SucorInvest, Hankook
0.75
5
5
MediaCom
Fonterra
0.50
6
6
Universal McCann
PT Hutchison CP Telecommunications, UNICEF, Bloomberg
0.53
7
7
Carat
FIF, Philip Morris Digital
0.31
0.31
8
8
PHD
Mitsubishi Electric, Ganda Group,
0.30
0.30
9
9
Initiative
JNJ
0.25
0.25
10
10
Vizeum
Burberry
0.13
0.13
11=
11=
Mindshare
0.00
0.00
11=
11=
MEC
0.00
0.00
13
13
Maxus
Invida
0.15
PT Hutchison CP Telecommunications
(0.23)
14
14
OMD
BEL Group, Yamaha Manufacturing
0.08
Fonterra
(0.43)
AGENCY
RECENT WINS
RECENT LOSSES
Garuda Indonesia
Invida
1.81
0.60
0.50
Burberry
0.41
The R3 New Business League has been compiled each of the last 129 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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