www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Japan/ May 2013
1
RANK THIS MONTH
RANK LAST MONTH
1
1
2
9=
3
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
McCann WorldGroup
IHG Project, Giant Project, Japan Sports Association Project
7.43
7.43
BBDO
Old Navy, Tourism Australia
1.90
1.90
2
Leo Burnett
Mini BMW, Scoot Airlines
1.05
1.05
4
3
Ogilvy
Clarion Project, Orix Bank AirAsia, Jawbone
0.72
0.72
5
4
Y&R
Xing, Nikon Project, Honda Motor
0.64
0.64
6
5
TBWA
0.38
0.38
7=
7
JWT
0.30
0.30
7=
9=
9
8
10=
9=
10=
STB
0.00
Dentsu
Old Navy
0.30
0.05
0.05
Wieden & Kennedy
0.00
0.00
9=
Publicis
0.00
0.00
10=
9=
Havas Worldwide
0.00
0.00
10=
9=
Saatchi & Saatchi
0.00
0.00
10=
9=
Bates
0.00
0.00
10=
9=
Lowe
0.00
0.00
10=
9=
Grey Group
0.00
0.00
10=
9=
DraftFCB
0.00
0.00
18
6
0.33
0.33
M&C Saatchi
DDB
Honda Project, JCB Card Project
Takeda