www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Malaysia/ May 2013
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
DDB
Nokia Project, Proton, HTC
1.18
1.18
2
2
McCann WorldGroup
Country Garden Property Project, Kenny Rogers
0.75
0.75
3=
3
Lowe
Destination Resorts and Hotels Project
0.60
0.60
3=
4
Ogilvy
Hong Leong Group, Lafarge Cement Project, Malakoff
0.60
0.60
5
5
JWT
STB
0.30
0.30
6
6
TBWA
Bank Kerjasama Rakyat, Setia Eco Glades Project, New Zealand Natural
0.18
0.18
7
7
Saatchi & Saatchi
Durex
0.10
0.10
8=
10
Dentsu
Mandom, Hitachi, Rafale malaysia
0.08
0.08
8=
8
Y&R
0.08
0.08
10
9
Leo Burnett
11=
11=
Publicis
0.00
0.00
11=
11=
Havas Worldwide
0.00
0.00
11=
11=
M&C Saatchi
0.00
0.00
11=
11=
DraftFCB
0.00
0.00
11=
11=
Bates
0.00
0.00
11=
11=
BBDO
0.00
0.00
17
17
Grey Group
0.04
(0.04)
AGENCY
RECENT WINS
City Properties Project, Prime Minister Office, Tenaga Nasional
0.83
RECENT LOSSES
Proton
0.03