www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Philippines/ May 2013
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ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
McCann WorldGroup
Purina, Abenson project, Moneygram Project
5.32
5.32
2
2
Leo Burnett
Puregold, P&G, Samsung
1.07
1.07
3
3
Publicis
Asia Brewery, Blackberry, Motortrade
0.65
0.65
4
5
DDB
Garden Barn Project, Samsung Project, Resorts World Project PLDT Telpad
0.54
0.54
5
6=
Ogilvy
Lexmark Project, Enervon Activ, AIM Project，Wyeth Philippines Project
0.44
0.44
6
4
Grey Group
Department of Finance, Andoks Corporation, NUR Nissin Pasta Express
0.43
0.43
7
6=
TBWA
Alaska NutriBuild 345 Project, Luxasia Majolica Majorca Project, MCC Project
0.32
0.32
8
8
JWT
STB
0.30
0.30
9
9
Y&R
Land Bank of the Philippines Project, Pascual Laboratories
0.22
0.22
10=
10=
Havas Worldwide
0.00
0.00
10=
10=
Bates
0.00
0.00
10=
10=
Saatchi & Saatchi
0.00
0.00
10=
10=
M&C Saatchi
0.00
0.00
10=
10=
DraftFCB
0.00
0.00
15
15
Dentsu
0.00
16
16
BBDO
17
17
Lowe
AGENCY
RECENT WINS
The SM Store, YMPH, Monde Nissin Project
RECENT LOSSES
YMPH
(0.01)
0.12
(0.18)
0.00
(0.75)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Philippines/ May 2013
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
2
ZenithOptimedia
Merck, Ayala Land, Lily's Peanut Butter Project
1.10
Watsons Philippines
1.09
2
1
MediaCom
UPMC, Bank De Oro, DPC
1.00
Mundi Pharma
0.70
3
4=
Havas Media
Mundi Pharma, Ocean Adventure Project, Avanza Project,
0.69
0.69
4
3
Vizeum
Burberry, Pag-IBIG Fund
0.54
0.54
5
4=
Starcom MediaVest
Philippines Airlines, Goldilocks, Yakult
0.63
0.48
6
7
Carat
Century Properties Group, Raffles Search Project, Max's Restaurant
0.30
0.30
7
6
Universal McCann
Honda Motorcycle Project, JNJ
0.32
8
8
MEC
Ramon Magsaysay
0.04
0.04
9
9
Maxus
Bridgestone
0.06
0.02
10
11
Initiative
0.00
0.00
11
10
PHD
0.04
(0.26)
12
12
OMD
13
13
Mindshare
AGENCY
RECENT WINS
SM Mart Project, Kettle Foods, Ginebra San Miguel Project
RECENT LOSSES
Burberry
0.28
0.22
Fonterra
(0.28)
0.00
Goldilocks
(0.55)
The R3 New Business League has been compiled each of the last 129 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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