www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Singapore/ May 2013
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ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
KOP Properties, Health Promotion Board, 171 Project
5.28
5.28
2
3
McCann WorldGroup
Aon Hewitt Project, StarCount Project, Singapore Red Cross Project
2.93
2.93
3
13=
BBDO
Tourism Australia Global
2.40
2.40
4
2
JWT
STB, Samsonite, CAG
2.30
2.29
5
5
TBWA
TNS Project
1.68
1.68
6
4
DDB
National Environment Agency, Keppel Land, StarHub Site Revamp
3.60
7
6
Iris
adidas
1.00
1.00
8
7
Leo Burnett
Twinings
0.60
0.60
9
9=
Dentsu
Ministry of Trade and Industry, Land Transport Authority, CapitaMalls Project
0.75
0.45
10
8
Grey Group
Resorts World Sentosa Project, Harry’s Holdings, J Food & Culture TV Digital
0.27
0.27
11=
9=
Y&R
RSN
0.20
0.20
11=
9=
Lowe
Garuda Indonesia Global
0.20
0.20
13
12
Bates
SSC Project
0.04
0.04
13=
13=
M&C Saatchi
0.00
0.00
13=
13=
Saatchi & Saatchi
0.00
0.00
13=
13=
Havas Worldwide
0.00
0.00
13=
13=
Crush
0.00
0.00
13=
13=
DraftFCB
0.00
0.00
19
19
Publicis
Robinsons
0.04
Burger King
(0.07)
20
20
BBH
Häagen-Dazs Digital Asia Pacific, Clarks Global
1.81
STB
(1.19)
AGENCY
RECENT WINS
RECENT LOSSES
Tourism Australia Global
1.20
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Singapore/ May 2013
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
MEC
STB
1.50
2
3
ZenithOptimedia
Maybank, Science Centre Singapore, Ministry of Health, Ministry of National Development
1.16
OUE
1.01
3
7=
Mindshare
Dyson
1.15
LG Global
1.00
4
2
MediaCom
Fonterra
1.00
Mundi Pharma
0.98
5
5
Dentsu Media
ANA
0.37
0.37
6
7=
Starcom MediaVest
MCC Land Project, Tourism of New Zealand, Elitist Development Project
0.30
0.30
7
4
OMD
National Environment Agency, SilkAir, Hersheys
1.28
Fonterra
0.28
8
11
Universal McCann
JNJ
0.35
Burberry
0.19
9=
14
Havas Media
Mundi Pharma, LG Global, DBS Project, OUE
0.77
0.17
9=
6
Vizeum
Burberry
0.17
0.17
11
12
Initiative
Amazon Global
0.15
0.15
12
10
Carat
0.09
0.09
13
9
PHD
Porsche APAC, Transitions Lens Project, Vita Green
0.07
0.07
14
13
Maxus
Red Bull Project
0.01
(0.04)
AGENCY
RECENT WINS
RECENT LOSSES
1.50
The R3 New Business League has been compiled each of the last 129 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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