www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Taiwan/ May 2013
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ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Taiwan Land Development Corporation, Chlitina, Johnson Health Tech
4.03
4.03
2
2
Leo Burnett
Samsung Electronics, Coca-Cola Project, LINE
1.53
1.53
3
3
DraftFCB
Leotek Electronics, Heineken International
0.51
0.51
4
4
McCann WorldGroup
0.38
0.38
5
5
DDB
0.31
0.31
6=
6=
BBDO
0.00
0.00
6=
6=
JWT
0.00
0.00
6=
6=
TBWA
0.00
0.00
6=
6=
Bates
0.00
0.00
6=
6=
Havas Worldwide
0.00
0.00
6=
6=
Grey Group
0.00
0.00
6=
6=
Y&R
0.00
0.00
6=
6=
Publicis
0.00
0.00
6=
6=
Saatchi & Saatchi
0.00
0.00
15
15
Lowe
0.00
(0.08)
AGENCY
RECENT WINS
Marukyo
RECENT LOSSES
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Taiwan/ May 2013
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
MEC
Wonder, Maytag, Faris by Naris
0.62
2
2
Vizeum
APTG Telecom, Burberry
0.35
3
6
ZenithOptimedia
Merck, YFY Paper, Oguma, Lih Pao Construction
0.30
4
3
Starcom MediaVest
BMW Proejct, T.G.I. Friday's, Sofei
0.33
0.27
5
5
Carat
THSR Search Project, Taobao Search Project, Mitsubishi Electric Refrigerator
0.26
0.26
6
4
MediaCom
Fonterra
0.25
0.25
7
7
Initiative
Hachette Collection, Benesse
0.03
0.03
8
8=
Havas Media
Haiwaiian Airlines Project
0.01
0.01
9=
8=
PHD
0.00
0.00
9=
8=
Maxus
0.00
0.00
11
12
Dentsu Media
0.00
(0.04)
12
8=
Mindshare
0.00
Merck
(0.10)
13
13
Universal McCann
Stork Candy
0.04
Burberry
(0.17)
14
14
OMD
Hong Ji Media Project, Taiwan Cooperative Bank, Bao Meter
0.02
Fonterra
(0.23)
AGENCY
RECENT WINS
RECENT LOSSES
T.G.I. Friday's
0.59
0.35
BMW Project
0.30
The R3 New Business League has been compiled each of the last 129 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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