2022 CREATIVE AGENCIES NEW BUSINESS LEAGUE China / May 2022
1
RANK THIS MONTH
RANK LAST MONTH
1
1
2
2
AGENCY
RECENT WINS
China Energy Engineering Corp, Dongpeng Group, Merz Aesthetics Wunderman Thompson FMCG Client Ogilvy
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
No.of Wins
170.4
169.8
116
ESTIMATED YTD WIN REVENUE (RMB ￥m)
RECENT LOSSES
70.7
70.7
39
55.9
55.9
20
3
4
McCann WorldGroup
NesCafe Project, China Duty Free Project, Innocent Project
4
3
VMLY&R
Mondelez, TCL Project
38.2
38.2
2
5
5
BBDO
Aston Martin, ABI - Harbin Beer Project, Yili Dairy
25.9
25.9
18
6
6
Grey Group
Arrawanna Project, Warner Bros
23.7
23.7
5
7
7
Isobar
15.7
15.7
5
8
8
14.8
14.8
4
9
22
8.2
8.2
2
2.6
2.6
1
0.7
0.7
1
2022 (Jan-May ):
426.0
213
2021 (Jan-May ):
626.8
299
YoY Comparison:
-32.0%
-28.8%
10
9
11
10
Standard Foods Project, Mary Kay JunLeBao Dairy Industry, SAIC Dentsu McGarryBowen Mortor, Shiseido R/GA Havas Worldwide DDB
GM (Luxury Division) Wheelock Properties (Hong Kong) Limited Project Hennessy GTR MP (SOT Campaign) Project