2022 CREATIVE AGENCIES NEW BUSINESS LEAGUE Global / May 2022
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AGENCY
RECENT WINS
Randstad, Monster Global, 21Shares UK, AFALULA France Project Campari Group US, Thai Oil Thailand VMLY&R Project, Baby Love Thailand Project Audi US, Aureus Academy Ogilvy Singapore, China Energy Engineering Corp China R/GA Metaverse US, Fender US C&A Europe, Deutsche Telecom, DDB World Vision Germany Kisna Jewellers (Hari Krishna Wunderman Thompson Exports) India, Barbeque Nation India, Kyndryl India Project OKRP Burger King US HajdúCheese Middle East, Jimmy M&C Saatchi Group Brings Australia Project, AUIB Iraq Aleve Global, BuyersBuyers MullenLowe Group Australia, Austrade Global Tesco Ireland, Barclaycard consumer UK, Leo Pharma Global, BBH Wild Natural UK, Engine Gin UK Project JunLeBao Dairy Industry China, SAIC Dentsu Mortor China, Amplifon France NesCafe China Project, Interflora McCann WorldGroup Europe, China Duty Free China Project Droga5 Levi's Global, Paddy Power UK TBWA Jack In The Box US Old El Paso Global UK, Sage UK, VCCP Dogs Trust Global UK Moderna Inc. Canada, Arrawanna Grey Group China Project, Mediahuis Europe MediaMarkt Europe, Medecins Sans Saatchi & Saatchi Frontieres Australia, Siemens Global, TUC crackers Europe Twizza US, L'Occitaine France Digital FCB + Social, Crisis Revolution Switzerland Healthline US, Illumina Global, FIG Major League Baseball (MLB) US Project Chupa Chups Global, BMW Serviceplan Motorcycles France Havas Worldwide
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
69.0
Scholl Global
62.5
173
58.9
Singapore Tourism Board
58.9
104
56.9
Siemens Global
51.8
269
39.6
54
48.1
Virgin Media UK
39.1
107
34.4
Grolsch Global
31.4
146
39.6
29.0
29.0
1
28.0
28.0
95
28.2
23.2
15
17.0
8
14.8
14.8
164
13.9
13.9
46
13.5 22.0
11.5 10.2
7 2
17.0
Singtel APAC
9.0
Paddy Power UK
8.5
8
8.6
Barmer Germany
8.1
41
8.0
NIB Australia
7.4
6
6.5
6.5
14
6.0
6.0
6
6.0
6.0
4
2022 (Jan-May):
534.8
1,655
2021 (Jan-May):
785.4
1,910
YoY Comparison:
-31.9%
-13.4%