2022 CREATIVE AGENCIES NEW BUSINESS LEAGUE LATAM / May 2022
1
RANK THIS MONTH
RANK LAST MONTH
1
1
AGENCY
VMLY&R
RECENT WINS
FMCG Client APESEG Peru Project, Buquebus Argentina, PLURALL Colombia, ROTOPLAS Mexico Project SBF Brazil, La Nacion Argentina, PepsiCo Inc. (Gatorade) LATAM, LinkedIn LATAM, Riot Games LATAM
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
7.7
7.7
8
2.4
2.4
7
1.5
1.5
7
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
2
2
Havas Worldwide
3
3
R/GA
4
4
FCB
TikTok Brazil Project, Homewares brand Brazil Project
1.0
1.0
2
5
5
Grey Group
Warren Mexico Project， Spotify Mexico Project
0.4
0.4
4
6
6
M&C Saatchi Group
Toyota Avanza Mexico
0.3
0.3
2
2022 (Jan-May ):
13.24
30
2021 (Jan-May ):
6.2
35
YoY Comparison:
115.0%
-14.3%