2023 CREATIVE AGENCIESNEW BUSINESSLEAGUE
Asia Pacific / May 2023
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 Ogilvy BizLink Taiwan, Ncsoft Taiwan, Puma Thailand 26.6 26.6 151 2 4 BBDO BMW Final Artwork Production China, Tokyo Metropolitan HTT Promotion Japan Project, Google - G Pay India Projects 18.0 18.0 66 3 2 DDB Vita Hong Kong Project, Garden Hong Kong Project, SOGO Hong Kong Project 17.6 17.6 49 4 6 Grey Group Johnson & Johnson China Project, Chery Australia, Telekom Malaysia Bhd Malaysia 17.6 16.9 62 5 - IPG Health Pfizer Global 15.0 15.0 1 6 3 M&C Saatchi Group Confidential inhousing co Australia, Vic Gov - Dept. of Education Australia, Ryman Health Care Australia 13.3 13.3 36 7 5 Dentsu Aditya Birla Capital India, Global Health brand China Project 11.5 11.5 60 8 7 Havas Worldwide Autodesk India Project, BAYER Malaysia Project, DigiSahamati Foundation India Project 10.8 10.8 32 9 8 VMLY&R S Residential Website Thailand Project , Home Pro Branding Thailand Project , Rockstar - local brand (Creative production) Vietnam Project 8.4 8.4 37 10 9 Wunderman Thompson Cult Sports India Project , Parag Milk Foods Limited India Project, Sprinklr India Project 5.2 5.2 34 11 13 McCann Worldgroup Centrum vitamin China, AC Logistics Philippines Project, HONDA Comtech Japan Project 3.1 3.1 19 12 10 R/GA QuickBooks Australia, Fujitsu Japan, Shiseido Digital Strategy Japan 2.3 2.3 12 13 14 Wondrlab Revolt Intellicorp Private Limited India, Grohe India Pvt Ltd-Lixil India, Mosaic Wellness Pvt Ltd India Project 2.1 2.1 93 14 11 Mullenlowe Group UPS Singapore Project, Singapore Ministry of Defense (MINDEF) Singapore, IMDA (Infocomm Media Development Authority) Singapore 2.1 2.1 14 15 12 Wieden & Kennedy Riot Games China 2.0 2.0 1 16 15 Centrick Kirloskar - Industrial Engines India, EFL CSR Project India, Kirloskar Oil Engines Corporate Film India 1.6 1.6 7 17 16 TBWA Pernod Ricard Australia, Kraft Heinz Australia, Moccona Australia 1.4 1.4 3 18 18 Atomic212 Tourism Northern Territory / Northern Territory Government Australia, Unikrn Esports Australia 1.3 1.3 3 19 17 ThinkerBell Fight Food Waste Australia Project, Kx Pilates Australia Project, The Reject Shop Australia 1.1 1.1 3 20 19 Apparet Australian Fashion Council Australia 0.9 0.9 7 2023 (Jan-May): 118.6 550 2022 (Jan-May): 233.7 1,127 YoY Comparison: -49.2% -51.2%
1
2023 MEDIA AGENCIES NEW BUSINESSLEAGUE
Asia Pacific / May 2023
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 Mindshare Zhenjiu China, Sinarmas Pristine & Filma Cooking Oil Indonesia, Qatar Tourisim India 42.6 Chabaa Bangkok Co.,Ltd. Thailand 38.3 65 2 2 Wavemaker Masan Vietnam, Baazi Networks Private Limited India, Havmor Ice Cream Private Limited India 32.7 Foodpanda Philippines 32.2 33 3 4 OMD Sugar Cosmetics India, VF Corporation China, Deviyani India, Groww India 11.2 11.2 38 4 3 EssenceMediacom Vivo India Technology, Club Med China, Reckitt Benckiser Indonesia Toiletries_and_PersonalCare 11.3 11.2 24 5 5 Initiative Cricket Australia, Pernod Ricard Australia 8.4 7.7 25 6 47 Publicis Media Pfizer Global 7.5 7.5 1 7 6 PHD Adhinath Agro India, Chinachem Hong Kong Project, Super Zaap (fermented fish sauce) Thailand 7.0 7.0 29 8 8 NP Digital PNB Housing Finance Ltd - PNB India, Karan India, BR Softech India 6.5 6.5 95 9 7 Havas Media RED BULL Australia, Momentum Energy Australia, Riviana Foods Australia 5.8 5.8 24 10 9 LS Digital Aditya Birla Paint India, Tata Realty India, Kellogg's India 4.7 4.7 46 11 11 Hearts & Science Cleavers Organics Australia, LG Australia, FIFA Womens World Cup Australia Project 4.1 4.1 7 12 10 Dentsu X World Vision Philippines, HERO GAMES-Global Quality Taiwan Project, Lion Chemical Industry (Taiwan) CO., LTD. Taiwan 3.9 3.5 23 13 12 iProspect Foodpanda - Malaysia Malaysia, PT. Traveloka Indonesia Indonesia, National Stock Exchange of India Limited India 2.4 2.4 29 14 13 Carat Foodpanda Philippines, Mass Marketing Company Limited Thailand Project, Dr. Wolff Hong Kong 2.2 1.9 29 15 14 Ryvalmedia McMillan Shakespeare Australia, Next Smile (Gold Coast) Australia, Cairns Car + 4WD Centre (Mahindra) Australia 1.6 1.6 15 16 15 Mediahub Esprit Global 1.5 1.5 1 17 16 m/SIX Associate Industries Limited Pakistan Won, Oil World Pvt Ltd Pakistan Won 1.3 1.3 13 18 17 Atomic 212 Red Rooster Australia, Oporto Australia, Chicken Treat Australia 1.4 1.1 4 20 19 Omnicom Media Group Phillips Domestic Appliance India, Jaguar Land Rover India India, Garden Hong Kong Project 0.5 0.5 3 19 18 Thinkerbell Country Road Group Australia, The Reject Shop Australia 0.4 0.4 2 2023 (Jan-May): 145.8 506 2022 (Jan-May): 122.0 531 YoY Comparison: 19.5% -4.7% 2022 Creative & Media (Jan-May): 264.4 1,056 2021 Creative & Media (Jan-May): 355.7 1,658 YoY Comparison: -25.7% -36.3% METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and May keting ROI.
2